iPhone X

Apple today has published three new ads focused on Portrait Lighting on iPhone X, and Live Photos.

Without any narration, the three videos are quick and easy tutorials on how to shoot, and edit Portrait Lighting photos, along with the third demonstrating how to add effects to Live Photos.

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We’ve already seen a couple of Chinese Android phones copy the iPhone X notch, but a report today suggests that Google is planning to do the same thing.

The report says that Google is specifically trying to persuade iPhone users to switch to Android by improving the look of its software and boosting the sensor tech …

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A few months back, the team at Sandmarc asked if I’d like to review their wide lens for iPhone X. In the past, having covered a handful of iPhone lenses, I remained skeptical. That was until I got the kit in hand. I have to say that Sandmarc’s wide lens kit pleasantly surprised and impressed me.

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Goldman Sachs analyst Rod Hall today published a new investor note in which he gives Apple shares a neutral rating as we move into the second fiscal quarter of the year. Hall says that Apple faces a “not so super cycle” amid “weakening” iPhone X demand…

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Earlier today, Apple issued a response to inquisitions from Senator John Thune regarding its iPhone battery debacle. Apple explained in the response that it is “considering” offering rebates to those customers who paid full price for battery replacements.

The letter, shared in full by Business Insider, also offers some additional details on whether or not iPhone 8 and iPhone X users could soon be plagued by the same throttling…

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The Financial Times today highlights an issue purportedly plaguing a growing number of iPhone X users. The report explains that some users are unable to answer phone calls with their iPhone X because the display does not wake up while the phone is ringing, thus meaning they can’t access the accept and decline buttons…

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In a new interview with Billboard, musicians Sophie Hawley-Weld and Tucker Halpern shared some details about the experience of having their hit song “Best Friend” featured in Apple’s iPhone X ad that debuted this past fall.

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We’ve already seen that analysts are expecting big things from Apple’s earnings in the final quarter of last year, and the latest numbers from Counterpoint Research lend support for that optimism.

The company estimates that within the USA Apple sold a total of 22.39M iPhones across all models in Q4 2017 – pushing its US market share to a record 44% …

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Apple is due to announce its fiscal Q1 2018 (calendar Q4 2017) earnings today, and despite all the doom-and-gloom stories of late, Wall Street is expecting big numbers.

In its previous earnings call, Apple gave an unusually wide guidance range for its Q1 revenue. The company has generally narrowed it to a range of $2B, but uncertainty over iPhone X sales is the the likely explanation for the $3B span this time around …

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After initially holding out on picking up an iPhone X, Steve Wozniak said last month that Tim Cook sent him one. While he hasn’t shared much about his thoughts on the flagship iPhone to date, last week he described some of his biggest frustrations with the iPhone X in a talk at the Nordic Business Forum in Stockholm.

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More analysts are joining the queue to pour cold water on AAPL’s Q2 prospects, following yesterday’s report that Apple is expected to offer modest guidance for the quarter. A Reuters report said then that analysts now expect guidance of around $60B, down from earlier estimates of $67B.

A fresh roundup today notes that AAPL stock has lost around 6% of its value in the last two weeks, and cites more analysts expressing concern about the current quarter …

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While there may be many tales of doom-and-gloom surrounding the iPhone X at present, Kantar says that the flagship iPhone made it into the top three rankings in all of the regions it monitors during the last month of the year.

The flagship iPhone X made it into the top three best-selling devices in the month of December across Europe, Urban China, Japan, Australia and the United States …

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Update: AAPL shares fell 2% on the report.

A report today claims that Apple is cutting its iPhone X production targets in half in response to ‘disappointing holiday season sales.’

Apple is said to have notified suppliers that it has cut its production target for the first quarter of this year to 20M, after previously telling them to expect to produce 40M units …

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LG may be producing more than just the OLED displays for this years iPhones. According to Korean news outlet The Investor, the South-Korean electronics company will be producing a new generation L-shaped battery for the 2018 iPhones.

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Apple has released two new ads that use Animoji to sing Grammy nominated songs, as spotted by Adweek. The exclusive iPhone X feature has been very popular and also controversial as some see it as gimmicky. Apple has just added an additional four Animoji characters in iOS 11.3.

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Verizon has today announced its latest promotion, buy one iPhone, get the second one for $699 off. This latest offer is available with the purchase of any two iPhone X, 8 or 8 Plus devices.

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