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The iPhone 6s and 6s Plus are launching in just four days time and right on schedule the embargo on reviews have been lifted. Apple is touting the new phones as major updates over the 6 and 6 Plus, with 12-megapixel camera and 4K video recording, ‘3D Touch’ pressure-sensitive display to enable quick actions across the OS, Live Photos and more. We’ve already seen an early hands on with the iPhone 6s thanks to an early delivery but now the official tech reviews are live.

So what’s the verdict? We’ve rounded up the highlights below from those lucky enough to get the phones early …

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After announcing new iPhones and iPads plus an updated Apple TV in San Francisco last week, Tim Cook is taking a slight victory lap in New York City with a media blitz that leads to an interview with Stephen Colbert tonight on CBS’s The Late Show. Before a surprise visit yesterday at NYC’s iconic Fifth Ave store with Eddy Cue, the Apple CEO gave a quick interview with Buzzfeed. In it he told John Paczkowski that his Apple Store visit really is a surprise to everyone.

“I almost always go in unannounced,” he says. “It’s rare that I tell anyone that I’m going. But I do try to go to stores every time I’m traveling to a new city. It’s important.”

Cook also discussed the privacy implications of an always-listening Siri, what he likes best about the iPhone 6s, and even the possibility of being able to delete system apps in the future…

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A few weeks prior to the launch of the iPhone 6s, I wondered whether an S model could really continue the blockbuster sales success Apple enjoyed with the iPhone 6. Based on what we knew then, it seemed like it might be a tough sell. And at the time, it seems many of you felt the same way: in our poll, only 29% of iPhone 6 owners said they would ‘definitely’ upgrade.

But my view now is that Apple may have pulled a rabbit out of the hat. The company has, I think, successfully dealt with three of my five reasons for being skeptical about the sales potential of the 6s:

• Force Touch is a techy feature, with limited mass-market appeal
• The camera improvements are nice, but the iPhone 6 camera is already great
• The iPhone 6 still feels like ‘the new iPhone’

So let’s look at each in turn, and see why I think Apple may have managed to prove me wrong … 
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