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MFi - Made for iPhone, iPad, and iPod

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MFi is short for Made for iPhone, iPad, and iPod and is Apple’s licensing program for developers and manufacturers. The MFi process spans hardware components, tools, documentation, technical support, and certification logos needed to create AirPlay audio accessories and electronic accessories that connect to iPod, iPhone, and iPad.

Inside Apple’s MFi game controller program: Why the current crop of controllers aren’t up to snuff

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Apple’s new MFi game controller program offers a lot of promise for gaming on iOS— the top mobile gaming platform around could also soon be a serious platform for hardcore gamers. But the first crop of controllers have been met with much criticism from developers, reviewers and consumers alike. The consensus so far: flimsy buttons and joysticks, lack of support from developers, and a $99 price tag make them far overpriced compared to your standard Bluetooth game controller.

The launch for the first few controllers to hit the market was rushed, developers are disappointed and still trying to catch up, and manufacturers are limited in pricing, features, and quality due to Apple’s MFi program requirements. What does Apple have to do to overcome a rocky start to its game controller program which is supposed to control quality? And how are manufacturers limited by Apple in building better controllers at a fair price? We’ve dug into Apple’s MFi program and talked to developers and companies building the controllers to find out…
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CES 2014: iPhone/iPad Bluetooth accessories for the home & body dominate the show

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While it’s been years since Apple made an appearance at CES in any official capacity, accessories that pair with its iOS devices have for several years dominated the show floor. This year was no different with most of the big trends–  fitness and health tracking wearables, Bluetooth controllers, and home automation products–  all designed and developed with the iPhone, iPad, and Mac in mind.  Below we’ve put together a roundup of the most interesting wearables, cases, controllers and more that we found for iOS devices. 
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Review: SteelSeries ‘Stratus’ Made for iPhone/iPad/iPod Bluetooth game controller

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I previously reviewed the first two Apple authorized game controllers to hit the market under Apple’s new Made for iPhone/iPad/iPod touch program from Logitech and Moga. Both used Apple’s form-fitting design that docks an iPhone or iPod touch directly into the controller via a Lightning connector. However, Apple’s program also allows another breed of standalone controllers that connect over Bluetooth and therefore also work with iPad and Mac. Unveiled at CES, this week I’ve put one of the first Bluetooth, non-form-fitting designs to the test with the new Stratus wireless controller from SteelSeries.
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CES 2014: Haier announces first smart appliance with Apple’s MFi certification

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Announced at CES this week in Las Vegas, Chinese electronic and appliance manufacturer Haier is notably the first in its industry to pick up Apple’s MFi certification for one of its products. Haier’s Tianzun air conditioner (press release) is the first smart appliance to pick up Apple’s Made for iPhone/iPod/iPad seal which notes Apple’s standards for ease-of-use, quality, and functionality were met. Haier, which manufactures other appliances such as washing machines and refrigerators, plans to implement the same connected technology found in its MFi air conditioner in other products as well potentially leading a move toward more user-friendly smart home appliances…
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Signal announces first full-size MFi Bluetooth games controller

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iOS gamers are not going to be short of options when it comes to choosing a games controller for their iPhone, iPad or iPod Touch. After earlier dock-based controllers from Logitech and Moga, and Monday’s announcement by SteelSeries of the first Bluetooth controller, Signal has just announced the first full-size Bluetooth controller in the shape of the RP One … 
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CES 2014: First look at Resound Linx, the world’s first MFi Bluetooth LE hearing aid launching this quarter

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Back in June we reported that Apple was getting ready to introduce new Bluetooth Low Energy hearing aid technology it developed to significantly improve the current crop of products on the market. Apple expected partners in its MFi program to introduce hearing aid and cochlear implant products using the technology this year, and last night we got a look at the first MFi hearing aid about to launch globally this quarter during the Bluetooth SIG event at CES 2014. GN’s Resound Linx is trickling out in select markets as we speak but a full global launch is about to happen sometime this quarter.

Not only is Resound Linx the world’s smallest hearing aid and the first Made for iPhone/iPad/iPod through Apple’s official program, the connection to an iPhone over the 2.4GHz frequency and Apple’s advancements in low powered Bluetooth tech for hearing aid products will also provide some other first of their kind features for the Linx. The hearing aid will essentially also function as a high-quality headset, allowing users to answer calls, listen to turn-by-turn directions, and much more on their iOS device. The most notable advancement, however, is the ability to fine tune the hearing aid experience through a dedicated iOS app:
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SteelSeries announces the first MFi Bluetooth game controller for iPhone, iPad, & iPod touch

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Today we get a look at the first Apple authorized Bluetooth game controller for iOS devices with the Stratus Wireless Controller announced today by SteelSeries.

We’ve already reviewed the first two Apple authorized game controllers to hit the market since it introduced its controller MFi program alongside iOS 7 earlier this year: Logitech’s PowerShell and Moga’s AcePower. Those two controllers used Apple’s form-fitting design, which lets an iOS device dock directly into a recess in the controller and connect via a built-in Lightning connector. The new controller from SteelSeries is the first standalone controller that connects to any iOS device over Bluetooth, which means it will also support iPads. It uses Apple’s extended layout, which gives you dual analog joysticks and an extra set of shoulder triggers on top of the d-pad, face buttons and single set of triggers on Apple’s standard layout.


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Review: Moga Ace Power iOS game controller one-ups the competition

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On Friday we got our hands on one of the first of Apple’s new MFi game controllers for a full review of the Logitech PowerShell. Today we’re taking a look at that controller’s only real competitor: the Ace Power from Moga.

Does Moga’s controller improve on the few nitpicks we had with Logitech’s? What controller is the better buy for the $100 asking price? Head below to find out. 
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Review: Logitech PowerShell iPhone controller has game if developers embrace it

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Following the introduction of Apple’s new MFi game controller frameworks at WWDC in June, well-known accessory makers this month have released some of the first Apple-certified, Made for iPhone gaming controllers. Today I’m taking a look at one of those controllers with the new Logitech PowerShell, followed by some details on exactly how it differs from the new MOGA controller and exactly what to expect from Apple’s new controller experience as we wait for developers to update games with support. 
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9to5Toys Last Call: iMac $200 off, SanDisk Connect drives 20% off, colored Lightning cables $10, SlingBox $50, Xbox One, more

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+. Also, check out our updated Daily Deals page (for iPad/iPhone) featuring the day’s best deals from across major US retailers.

Today’s can’t miss deals:

21.5″ Apple iMac w/ 8GB RAM, 1TB HD $1,100 w/ free shipping (Reg. $1,300)

SanDisk Connect wireless iOS/Android flash drives: 16GB/32GB for $40/$48 shipped (20% Savings)

ZAGG Apple Certified MFi Lightning cable in several colors $10 shipped (Reg. $19)

Sling Media Slingbox SOLO Television Broadcaster Refurb $50 shipped (Reg. $180)


Other great deals from today:

The best deals that are still alive:

Logitech launches $99 ‘PowerShell’ iPhone game controller w/ built-in 1500 mAh battery

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Following the announcement for Moga’s new iOS 7 game controller yesterday, Logitech today officially announced its new MFi controller, the PowerShell. Like Moga’s controller, Logitech’s also doubles as a battery pack with a built-in 1500mAh battery (slightly smaller than Moga’s 1800 mAh) and will sell for the same $99 that Moga is asking.

Both of the new controllers are using Apple’s new MFi iOS 7 game controller program, which offers accessory makers and developers one standard framework for implementing support for iOS compatible game controllers. Apple allows two types of game controllers and two configurations all with pressure sensitive buttons and consistent layouts. The first type of controller is the form-fitting controller (like the Moga and the new Logitech), which allows your iOS device to be docked right into the controller. There will also be standalone controllers that connect over Bluetooth.

Logitech is using Apple’s standard MFi configuration, which gives you a D-Pad, A/B/X/Y face buttons, and left and right shoulder buttons. Moga, on the other hand, is using Apple’s extended layout, which adds an extra set of shoulder buttons and left and right thumbsticks.
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9to5Toys Last Call: Staples eGift cards 20% off, COD: Ghosts $45, Lady Gaga ARTPOP iTunes FREE stream, more

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+.

Today’s can’t miss deals:


Staples $50 eGift card for $40: Save on gadgets, tech accessories, office supplies, more


Call of Duty: Ghosts $45,76% off Rockstar games incl. GTA, Max Payne: starting at $3, iOS freebiesmore

Synology unleashes its most affordable 2-bay NAS ever, the DS214se for $160

Other great deals from today:

The best deals that are still alive:

Mac software bundles:

New product announcements & reviews:

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9to5Toys Last Call: iPad Air $479, uNu iPhone 5/5s MFi battery case $45, Nintendo 3DS XL $170, Canon T3 DSLR, more

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+.

Today’s can’t miss deals:

16GB iPad Air $479 shipped, iPad 2 64GB Wifi + 3G unlocked: $400 shipped

uNu iPhone 5/5s MFi 2,300mAh battery case $45, iPhone 4/4s $30

Game/App Deals: Nintendo 3DS XL $170, Paper Mario $8, iOS freebiesmore


Other great deals from today:

The best deals that are still alive:

Mac software bundles:

  • The SuperStacked Mac Bundle: Over $3,000 Worth Of Premium Developer & Designer Tools – $49 today, but price increases everyday it’s on sale.

New product announcements & reviews:

First look at Moga’s upcoming “Ace Power” MFi iOS game controller w/ built-in 1800mAh battery

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Since Apple first unveiled its new MFi game controller framework at WWDC earlier this year, we’ve already got a look at a couple controllers hitting the market in the near future from both Logitech and ClamCase. One of the other companies that Apple mentioned at WWDC was Moga, and today we get a look at what might be the first press shot for the company’s upcoming MFi controller dubbed “MOGA Ace Power” (via Evleaks). A second image below shows the controller when in “closed” mode without an iPhone docked:

We don’t get many details about the controller above, but judging by the configuration and the fact that Apple already announced Moga was working on a controller, it’s a pretty good chance we’re indeed looking at the company’s upcoming MFi controller. Like some of Moga’s current controller products, the Ace Power will apparently sport a 1800mAh battery that will charge your device while docked in the controller. 
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9to5Toys Last Call: 20% off $50 iTunes gift card, MFi Lightning cable $8.50, Klipsch Image ONE headphones $60, more

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+.

Today’s can’t miss deals:

$50 iTunes gift card for $40: Save 20% on future app, music, movie, book purchases

Monoprice Apple-certified 6′ MFi Lightning cables as low as $8.50 each shipped

Klipsch Image ONE Premium on-ear headphones with Mic and Apple controls $60 shipped (Reg. $150)

Other great deals from today:

The best deals that are still alive:

Mac software bundles:

  • The SuperStacked Mac Bundle: Over $3,000 Worth Of Premium Developer & Designer Tools – $44 today, but price increases everyday it’s on sale.
  • The Mac Freebie Bundle 2.0: 10 Apps To Enhance Your Design, Photography & Productivity – Ends tonight!

New product announcements & reviews:

  • Pyle Audio releases new mini Hi-Speed HD sports camera
  • Synology introduces new, faster SOHO NAS w/ hot-swappable drives for $330
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9to5Toys Last Call: Free and paid Mac app bundles, iPhone 4/5/5s cases starting at $3 shipped, magazine freebies, more

From 9to5Toys.com:

A large majority of the deals we cover each day come from a variety of ‘Daily Deal’ websites or are so popular that they don’t even last 24 hours. We know you can’t be at your computer every second, so we’re going to round up the best deals each day to make sure you have a fair shot at the deals you want. Be sure to follow 9to5Toys.com so you never miss a deal... Twitter, RSS Feed, Facebook, Google+.

Today’s featured deals:

Mac Software:

  • TuneUp iTunes cleaner $30

  • Mac Bundle 3.0 Ft. Camtasia 2 and 9 other explosive Mac Apps. Name your own price.

  • The Mac Freebie Bundle 2.0: 10 Apps To Enhance Your Design, Photography & Productivity

iPhone Accessories:

Lifestyle freebies:

  • 1 year Maxim or Motorcyclist magazine for free in return for providing some information about yourself/your company

  • TGI Fridays coupon: Free entree with the purchase of any regular priced entree and two beverages

Other great deals from today:


The best deals that are still alive:

New product announcements & reviews:

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9to5Toys Last Call: The best MFi Lightning cables, Cycloramic / Quickoffice iOS apps go free, games, more

From 9to5Toys.com:

A large majority of the deals we cover each day come from a variety of ‘Daily Deal’ websites or are so popular that they don’t even last 24 hours. We know you can’t be at your computer every second, so we’re going to round up the best deals each day to make sure you have a fair shot at the deals you want. Be sure to follow 9to5Toys.com so you never miss a deal... Twitter, RSS Feed, Facebook, Google+.

Today’s featured deals:

iOS7 is rendering many 3rd party Lightning cables useless, check out our list of the best Apple-certified (MFi) Lightning cables in various lengths, colors, and styles

Other great deals from today:


The best deals that are still alive:

New product announcements & reviews:

3rd-party Lightning cable providers bypass iOS 7 check in new MFI Cat and Mouse game

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We were the first to report that iOS7 notifies users that they were using non-certified 3rd party Lightning cables in iPhones and likely iPads and iPods as well. Apple currently still allows these cables to charge and sync data with iOS devices but if Apple can detect these cables, that means they could also disable iOS 7 from using these cables in a future version of iOS.

One third party company called iPhone5mod (coincidentally, the company that made the cable used to demonstrate iOS7 warnings in the images here) says it has a way around Apple’s warnings and theoretically around detection at all…
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Crytek shows off iOS tactical action game ‘The Collectibles’, coming later this year with MFi controller support

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Crytek, the company behind CryEngine and the popular Crysis series, is planning to release a new tactical action game later this year for iOS called ‘The Collectibles’.  We’re told the company implemented support for Apple’s new MFi gaming controller framework just in time to give developers a preview of the game and new controls during a session last week at WWDC.

Developers tell us team members from Crytek’s Budapest studio demoed the game on stage, which has the player command a squad of five through your typical war-torn environment. It isn’t the first time Crytek has released a game for iOS devices, but it is the first time it’s bringing a shooter of sorts– the genre its best known for– to the platform. There doesn’t, however, seem to be any first-person shooter elements, as the title looks to be an overhead, tactical action game from the screenshots below.
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Could Apple unleash an update that breaks third-party unauthorized Lightning cables?

When Apple first announced that it would replace its old 30-pin connectors with the new, smaller Lightning standard, it took quite sometime for accessory makers to get on board. Accessory manufacturers had trouble producing Lightning-compatible products until cracking a unique authentication chip Apple is using in the new standard. Apple wouldn’t authorize official Lightning products until months later, when Apple briefed accessory makers at its MFi summit in November. Today, in a story from The New York Times, major Apple accessory maker Mophie outlined how Apple is keeping tighter control over companies making products for iOS devices with Lightning. It also warned Apple could potentially disable unauthorized Lightning products with a software update:

When a hardware maker signs up with Apple’s MFi Program, for companies that make accessories for Apple products, it orders a Lightning connector component from Apple to use in designing the accessory. The connectors have serial numbers for each accessory maker, and they contain authentication chips that communicate with the phones. When the company submits its accessory to Apple for testing, Apple can recognize the serial number.

The chip inside the Lightning connector can be reverse engineered — copied by another company — but it probably would not work as well as one that came from Apple, Mr. Howe said. Apple could also theoretically issue software updates that would disable Lightning products that did not use its chips, he said.“That’s one thing Apple is good at: controlling the user experience from end to end,” Mr. Howe said. “If you’re buying something in an Apple store, it’s gone through all this rigorous testing.”