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OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Should Apple let us choose our own AI chatbot to replace Siri?

Should Apple let us choose our own AI chatbot to replace Siri? | Two wireframe faces in different colors

The embarrassment over the state of Siri continues, with the discovery that the ‘intelligent’ assistant doesn’t even know what month it is.

My colleague Zac Hall suggested that things are now so bad the Siri brand is irredeemably tarnished, and any new version should be given a completely new name – but some think Apple should go further than this, and let us replace Siri with our own choice of AI chatbot

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Siri has become an unmitigated disaster, and AI won’t save it

I know, I know. I’m late to the Siri Sucks party. In my defense, Siri’s degree of suck has increased. Siri never used to trip when asked what month it is. Apple’s designers nailed the glow effect though.

It’s not just that Siri has steadily fallen apart over the years. The floor for what’s expected of a system like Siri is quickly rising.

Meanwhile, Siri is waiting for someone to decide if maintenance can feasibly repair the elevator while we all take the stairs to the top of the world’s tallest building.

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Apple globally censoring this iPhone communication feature deserves renewed scrutiny

Apple to restrict ‘Everyone’ option in AirDrop to 10 minutes in China with iOS 16.1.1

Two years ago, Apple effectively censored a core iPhone communication feature. The change was reportedly initially made at the request of the Chinese government. However, Apple quickly implemented the change to all iPhones globally a few months later.

Apple essentially endorsed China’s censorship demands by voluntarily enforcing the limit on all iPhone users, including the United States and every other democratic nation. Despite being controversial at the time, Apple’s decision has not faceted sustained public scrutiny. Instead, user control and a decentralized communication method were lost under the guise of safety.

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Apple could mitigate the Siri crisis with one simple move

How much control are you willing to hand over to Apple Intelligence? [Poll]

The Siri crisis is showing no sign of ending, with a blistering attack by a high-profile commenter, and even senior Apple execs admitting that the delayed features are embarrassing.

At this point, there isn’t anything Apple can do to completely recover from the embarrassment, but a report on an internal Siri team meeting did seem to indicate a potential way to at least mitigate the damage …

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Apple needs another Snow Leopard to fix its software

Apple needs another Snow Leopard to fix its software

The last few days have been very busy when it comes to Apple news. That’s because the company has confirmed that the new Siri experience has been delayed while sources suggest that the new features promised at last year’s WWDC won’t be ready any time soon. Given everything that’s going on at Apple recently, there’s one thing that could really help: another Snow Leopard.

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AirPods with cameras would be a good match for the promised contextual Siri

AirPods

According to recent rumors, Apple has been exploring the idea of putting cameras in the AirPods. Although this project probably won’t see the light of day any time soon, I can’t stop imagining how AirPods with cameras would be a good match with the promised contextual Siri – which was recently delayed by Apple.

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A totally new look for iOS 19 will likely have a bigger impact than new Siri

A completely new look for iOS 19 probably matters more than Siri to most people | Abstract image of colorful bubbles

A Bloomberg report yesterday suggested that iOS 19 could be getting a completely new look, in the biggest change since iOS 7 back in 2013. A similarly dramatic change is expected for macOS 16.

While the report is light on detail, the few clues it provide does make it sound like the upcoming software updates could almost a complete reversal of the flat look we’ve had for more than a decade …

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The M4 MacBook Air isn’t an exciting update, but it’s a good time to buy

The M4 MacBook Air isn't an exciting update, but it's a good time to buy | 13- and 15-inch models shown

As expected, Apple today announced the M4 MacBook Air. It’s a spec-bump update, with unchanged design aside from a new color, so it’s not a compelling upgrade for existing owners of any Apple Silicon model.

However, if you’ve been considering a MacBook Air purchase as either your first model or a replacement for an older Intel one, this is a really good time to press the button …

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Apple standing up for Advanced Data Protection is way more important than it seems

Apple standing up for Advanced Data Protection is way more important than it seems | Eyes peering out of the darkness

Apple’s Advanced Data Protection (ADP) is a privacy feature very few people have been using. Non-techies had never heard of it, and even some geeks hadn’t enabled it.

So Apple standing up to the UK government’s attack on ADP might not seem a big deal – but I’d argue that it’s way more important than it might seem, for three reasons …

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Conversational Siri has to be spectacularly good if we won’t get it until 2027

Apple Intelligence could be about to launch in China despite US government fears | AI logo on Apple devices

One of the odder aspects of Apple’s history is that the company has gone in 14 years from one of the leaders in intelligent assistants to one of the biggest laggards.

We’ve gone from the futuristic-feeling Siri way back in 2011 to a painfully inadequate-feeling Apple Intelligence in 2025 ….

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Apple Home products need to solve the biggest smart home problem

Apple Home products need to solve the biggest smart home problem | Philips Hue lamp shown

I’m a relatively early adopter of smart home products. While I didn’t dive in during the X.10 days, I’ve been using a variety of smart home devices for well over a decade now, and jumped in on HomeKit as soon as it crossed the Atlantic.

But a recent experience of something as simple as replacing a failed light-bulb really drove home how much further we have to go before we can expect non-techies to climb on board …

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Brits unmoved by loss of Advanced Data Protection – and Apple needs to change that

Brits unmoved by loss of Advanced Data Protection – and Apple needs to change that | Close-up photo of half-open MacBook shown

In a world in which privacy is a hot-button issue, we might have expected Brits to be outraged that their government was responsible for Apple withdrawing Advanced Data Protection from the UK. In reality, it’s gone largely unremarked.

A new Bloomberg piece suggests that’s because people care far less about privacy than they claim. While I do think there’s some truth to that, it’s not the primary reason …

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The iPhone 16e is now the MacBook Air of the iPhone line-up

The iPhone 16e (pictured) is now the MacBook Air of the iPhone line-up

I guess I’m far from alone in having non-techy friends ask my advice on which Apple device to buy. I always start by asking what’s important to them, and what they want to do with it.

For Macs, my advice changed significantly after the launch of the M1 MacBook Air. Prior to that, my answer to the question “which Mac should I buy for basic tasks like email, web, and writing” was quite often “buy an iPad and keyboard instead” …

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Apple’s Studio Display: Is it still worth buying?

Apple's Studio Display: Is it still worth buying?

Last year I reviewed the ViewFinity S9, Samsung’s 5K monitor that competes directly with Apple’s Studio Display. In my own words, “the ViewFinity S9’s big selling point is price.” But what about the Studio Display? Is it still a good monitor two years after its launch? Is it worth the price? That’s what I’ve been trying to find out for the last few months.

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Apple may transition away from ‘iPhone SE’ branding: Here’s why that makes sense

iPhone SE 4 concept

Earlier this month, some sources begun to claim that the next generation iPhone SE, which is expected to debut this spring, won’t actually be called ‘iPhone SE’ at all. We’re now starting to hear that it’ll be called ‘iPhone 16E’ instead. This may be a weird rumor, but I think it actually makes a lot of sense, given what we know so far about the iPhone SE 4.

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Apple Intelligence will create a whole new smart home era

Apple Intelligence will create a whole new smart home era | Bahaus style home shown

I’ve previously argued that Apple Intelligence could be the biggest reason to buy an Apple smart home camera. Longer term, I think it also has the potential to create a whole new era of truly smart homes.

How long it will take before we can trust Apple Intelligence to run our homes is a whole other question! There’s no arguing with the fact that there’s a long way to go before the AI tech will be more than a public beta. But the longer-term potential does excite me …

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