Skip to main content

Samsung

See All Stories

Death of Steve Jobs prompted Samsung’s U-turn on Apple attack ads

Site default logo image

We learned yesterday from patent trial evidence that Samsung was worried about running ads that directly attacked Apple, wanting Google to do it for them. We now know that it was the death of Steve Jobs which prompted Samsung’s change of mind, running the Next Big Thing ads which directly mocked Apple customers.

An email trail shows that Samsung America’s VP of U.S. sales Mike Pennington cynically described the death of Jobs as “the best opportunity” to run the campaign, as consumers might be worried about Apple’s future product innovations following the death of its famous co-founder.

Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone …


Expand
Expanding
Close

Apple agrees to participate in “Smartphone Anti-Theft Voluntary Commitment” program

Site default logo image

Apple has agreed to back a new initiative along with a host of Android manufacturers and all of the major U.S. cellular carriers that would require all smartphones manufactured after July 2015 to come with specific anti-theft features. The program is the latest attempt to prevent theft of smartphones, which some have blamed for increasing crime rates.

To this end, Apple introduced a first-of-its-kind system in iOS 7 that blocks freshly-restored iPhones from being used until the original owner logs in with the Apple ID associated with the device. Today’s agreement between the carriers and handset manufacturers essentially states that all parties will ship this exact type of system on new phones.

Specifically, the required anti-theft measures are broken into four kinds:

Expand
Expanding
Close

Opinion: Should Apple settle its Android disputes and move on?

Site default logo image

With Apple in the midst of its second major court battle with Samsung over alleged patent violations, and all but one of the five claims relating to Android rather than to anything Samsung-specific, it’s gotten me wondering whether further cases of this kind are truly beneficial to Apple.

I understand it emotionally, of course. It’s galling to work hard on a hugely popular hardware design or user-interface only to see someone else copy parts of it, and the desire to hit back at that is a natural one. But I’m not sure that it makes too much sense rationally … 
Expand
Expanding
Close

Samsung wanted Google to do its dirty work in attacking Apple

Site default logo image

Image: amongtech.com

Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that was a customer as well as a competitor, Samsung sought to persuade Google to “launch a campaign against Apple.”

The then CEO of Samsung Telecommunications America, Dale Sohn, emailed his chief marketing officer to ask:

As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung’s position to avoid attacking Apple given its status as as a large customer, can we go to Google to ask them to launch a campaign against Apple based on the many better Android products available in the market for Q4?


Expand
Expanding
Close

Site default logo image

Apple rests in patent suit after experts testify Samsung should pay $2 billion in damages

Apple software designer Greg Christie testifies during the Samsung trial

Apple has made its case against Samsung in the patent lawsuit that never ends, and the company’s attorneys rested today after an expert witness testified that Samsung should pay the full $2.191 billion in damages. As CNET  reports, Quantitative Economic Solutions economist Christopher Vellturo told the court today that Apple’s claim to over $2 billion is valid based on estimated profits lost to Samsung’s infringing devices as well as royalties owed to Apple for use of its protected software designs.

John Hauser, another of Apple’s expert witnesses, testified earlier this week that Samsung’s mobile phones would have been much less appealing to the public if they had lacked features that Apple created, such as the ubiquitous “slide to unlock” gesture. Together the two experts weaved a tale of desperation in which Samsung is depicted as having ripped off Apple’s design when it failed to create a compelling product that could stand its own against the juggernaut of the iPhone.

This case is really only halfway over, though. Samsung’s attorneys will now have a chance to defend against this narrative, providing testimony and evidence to support its own view and argue against the legitimacy of Apple’s software patents. Of course, it’s likely that once this case is over the two rivals will just find another reason to sue each other.

Site default logo image

Apple searching for new ad agencies following court revelation that Schiller was furious at Media Arts Lab

Ad Age reports that Apple is planning to hire as many as four new digital ad agencies. Evidence presented in the latest Samsung-Apple lawsuit earlier this week revealed that Phil Schiller, the Cupertino company’s SVP of marketing, was shaken up by Samsung’s recent ad campaign and furious with Media Arts Lab, Apple’s current advertising company, to the point that he considered finding a new ad firm.

The four companies being considered for addition to the company’s lineup include Huge, AKQA, Area 17, and Kettle, according to the report. Apple already works with several smaller digital agencies, so adding four more doesn’t necessarily mean that Media Arts Lab is going anywhere anytime soon.

Apple has suffered from a string of less-than-stellar online promotional material recently with its “isee5c” line of ads. Hiring a new digital agency could help turn things around for the company in that arena. If the above statements from Schiller are any indication, Apple is taking a long, hard look at revamping its current advertising plans in order to better stack up against competitors like Samsung.

Site default logo image

OpenTV and Nagravision file patent lawsuit against Apple over video-related technology

Photo: mashable.com

Suing Apple seems to be the thing to do these days. While the company is locked into a furious, seemingly-unending battle with Samsung, another suit has been announced today by two Swiss sister companies called OpenTV and Nagravision.

According to a press release by the The Kudelski Group, the parent company of the two filing suit, OpenTV focuses on software that includes “advanced program guides, video-on-demand, personal video recording, interactive and addressable advertising and a variety of enhanced television applications,” while Nagravision “provides security and multiscreen user experience solutions for the monetization of digital media.”

While the five patents in question aren’t specifically named in the press release, it’s safe to assume that they are related to video playback technologies included in OS X and iOS (both of which are named as infringing in the press release). iAds, iTunes, the App Store, and the Apple TV are also listed.

Apple’s expert witnesses explain why Samsung owes Apple $2B for patent infringements

Site default logo image

Image: CNET

With Samsung having argued in its opening statement that the $2B sum being claimed by Apple for five alleged patent violations was “a gross, gross exaggeration,” Apple called two expert witnesses to explain why it believes the sum is reasonable.

Re/code reports that first MIT professor John Hauser carried out a form of trade-off analysis to determine the value of individual features to customers.

Apple used a similar analysis from Hauser in the first Apple-Samsung trial in which he found customers might pay as much as $100 more for a Samsung phone that included patented features …


Expand
Expanding
Close

Samsung continues mocking iPad’s lack of features in new Galaxy Pro ads

Site default logo image

[youtube=https://www.youtube.com/watch?v=L0bwRRxfuIk]

Samsung today posted a series of ads for its new Galaxy Pro tablets and with them continues the theme of directly mocking Apple. This time the target is the iPad Air. In one ad called “Multi User” (above), Samsung highlights the ability to have multiple user accounts on the Galaxy Pro tablet, a highly requested feature among iOS users that Samsung notes is still not available on the iPad.

Another ad, titled “Pixel Density” (below) takes on the iPad’s Retina display, claiming that the Galaxy Pro tablet has a better looking display due to a higher pixel density. Samsung’s Tab Pro 10.1 2014 tablet includes a resolution of 2560 x 1600 with a pixel density of 299 compared to the iPad’s 2048 x 1536, 264 ppi display. 
Expand
Expanding
Close

Site default logo image

Rumor: Apple planning to release iWatch in August-September timeframe

 

Concept image: Stephen Olmstead

You can’t get much sketchier than a Chinese Economic Daily report cited by DigiTimes, but the former is citing supply chain sources in claiming that Apple plans to release the iWatch in the third quarter of this year, and that the company expects to ship 65M units this year.

The iWatch will be manufactured by Quanta Computer, while Taiwan-based chip design house Richtek has also entered the supply chain. The device’s touch panel will be supplied by TPK, the paper noted. [With Samsung making the processor to Apple’s design.]

The original story says that suppliers have been asked to meet an August delivery date.

The China Times has previously suggested that TPK would make the touch panel, but this isn’t a particularly notable consistency: the company has in the past been a key panel supplier to Apple, while Quanta is a long-time Mac assembler, mostly in Asia but more recently in the USA also.

Barclays analyst Blayne Curtis, quoted in AppleInsider, is suggesting that the iWatch may include a UV sensor, measuring exposure to sunlight. While Curtis believes that the purpose of the rumored sensor is to prevent excessive exposure to sunlight, it’s possible that for some of us it might be more usefully employed to do the opposite

‘Beating Apple is #1 priority, everything must be in context of beating Apple’ – internal Samsung docs

Site default logo image

Documents revealed by the second Apple vs Samsung patent trial are not just giving us a peek behind the corporate curtains at 1 Infinite Loop, but also a glimpse into Samsung’s Seoul boardroom. A slide from a Samsung business forecast from 2011 shows the company viewing “beating Apple” as its number one priority for 2012 … 
Expand
Expanding
Close

Site default logo image

Early iPhone 5 buyers were already asking for bigger screens, reveals confidential document

Patent trials generally aren’t the most exciting of events, but documents revealed through the second Apple vs Samsung case are certainly providing a lot of fascinating glimpses behind the scenes.

The latest is the above summary of research Apple carried out among early buyers of the iPhone 5 to find out what they thought of the phone and what improvements they wanted to see, tweeted by Jay Yarow. While longer battery-life and better maps will surprise no-one, it’s interesting that even at the beginning of last year, bigger screens was third on the list … 
Expand
Expanding
Close

Site default logo image

The research that shows Apple is right to take its time over the iWatch

New research from Endeavour shows that more than half of U.S. consumers who have owned a wearable device no longer use it, and of those two-thirds stopped using it within the first six months of ownership. This is up from the 40 percent abandonment found by a similar survey by CSS Insight last fall.

The Guardian newspaper in the UK has a supporting piece in which it found more than 900 Galaxy Gear watches for sale on eBay, with asking prices as low as a third of the purchase cost.

While the data may be bad news for existing smartwatch and fitness band suppliers, The Guardian has an apposite comparison with early mp3 players, which also suffered high abandonment rates a decade ago.

So lots of those early MP3 players eventually ended up in drawers; but that didn’t stop the sector becoming huge.

And the company responsible for that shift was, of course, Apple: the company which took its time getting both the device and the user-interface right.

Apple so rattled by ‘Next Big Thing’ ads, it almost changed ad agency, claims Samsung

Site default logo image

[youtube=https://www.youtube.com/watch?v=tNxDd3l0lEU]

Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the company poked fun at Apple customers, that he emailed Tim Cook to suggest a change of ad agency to fight back – according to a claim by Samsung lawyer Jon Quinn.

The Verge reports that Quinn made the claim in his opening arguments in the patent trial in which Apple is accusing Samsung of violating five of its iOS-related patents.

Quinn says Schiller became “obsessed” with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added …


Expand
Expanding
Close

What are the five iOS features Apple is claiming that Samsung (or Google) stole?

Site default logo image

With the second patent battle between Apple and Samsung now underway, we thought it would be useful to look at each of the five features Apple claims Samsung (or Google) stole from iOS.

The patents are, of course, worded in the usual dense legaleze. If you want to read them for yourself, you can find them on the US Patent and Trademark Office website in the links below. But here’s my reading of what each one is about, in plain English … 
Expand
Expanding
Close

Site default logo image

Apple vs Samsung patent jury selected, Phil Schiller confirmed as first witness

Image: Mobile Magazine

The jury for the second Apple vs Samsung patent case has now been selected after a number of potential jurors were dismissed for possible bias. Apple is seeking damages of up to $40 per device sold for those Samsung phones and tablets it says violate up to five Apple patents, while Samsung is counter-claiming that Apple devices violate two of its own patents.

Unlike the previous trial, in which the similarity of Samsung’s hardware to iPhones and iPads was a key issue, the patents in dispute here are all software ones, and include standard Android features, leading some to suggest that Google is the real target in this case.

Trying to find unbiased jurors in Silicon Valley was never going to be an easy exercise, and several of those with connections to the tech sector were accepted. The court also found it impractical to eliminate jurors because they owned products from one or both companies, and it’s been reported that most own at least one Apple device, with some also owning Samsung TVs.

The final jury comprises six women and four men. Occupations include a former IBM manager, county government employee, accountant, store clerk, plumber, secretary, police department community service officer and a retired teacher.

The trial opens today with a video providing an overview of patent law, before opening arguments from each side. Apple has scheduled senior VP of marketing Phil Schiller as its first witness. The trial is expected to last around a month.

In the previous patent case between the two companies, Apple was initially awarded $1B in damages before $450M was cut, with a retrial ordered to look again at the damages awarded for some of the patents. The retrial awarded Apple $290M instead for that portion of the case, giving Apple a revised total award of $930M. Apple did, however, fail in an attempt to obtain an injunction against the products found to infringe its patents.

Is Android the real target of latest Apple vs Samsung patent battle that starts today?

Site default logo image

Photo: Reuters

Pieces in The New York Times and The Wall Street Journal suggest that the real target of Apple’s second courtroom patent battle with Samsung may be Android.

Some features in Samsung devices that Apple objects to are part of Google’s Android operating system, by far the most popular mobile operating system worldwide, running on more than a billion devices made by many manufacturers. That means that if Apple wins, Google could have to make changes to critical Android features, and Samsung and other Android phone makers might have to modify the software on their phones …

Jury selection begins today for the second patent case between the two companies after mediation attempts failed. Apple is seeking around $2B in damages for five patents it alleges Samsung has violated, while Samsung is counter-claiming that Apple is in violation of two of its own patents.


Expand
Expanding
Close

Russian government drops iPad in favor of Samsung tablets over spying fears

Site default logo image

Russian government officials have stopped using iPads in an official capacity, instead opting to use offerings from Samsung according to a new report by Business Insider. The new Samsung devices are custom, secured tablets designed to be used with the confidential information government officials often need to handle.

Russian officials have denied that the swap is an effort to stop supporting American companies following sanctions related to the Ukrainian crisis. It also doesn’t seem to relate to recent rumors that the US government had backdoor access to Apple’s iOS devices—a claim Apple has denied.


Expand
Expanding
Close

This is the room where the iPhone was born

Site default logo image

Ahead of the latest Apple-Samsung trial, Apple is sharing some of the details regarding the creation of the iPhone with the WSJ. As an aside, Apple also shared a shot of the secret windowless room where the original iPhone meetings took place. The nondescript room is where most of the design decisions for the original iPhone’s software were made and is called “hallowed ground” to Greg Christie, who designs the software interface for products and one of the first members recruited to work on the device in 2004.

It doesn’t mean that the windowless room, lit by fluorescent lights hanging from the ceiling, looked like anything special. Christie recalled the walls had signs of water damage from a flood in an adjacent bathroom. A few images covered the walls including one of Apple’s “Think Different” posters of famous graphic designer Paul Rand and another of a large chicken running around without its head.

Inspiration comes in many forms.

Apple may be sharing this information to drum up public support before the trial. Or, perhaps more likely, Apple knows this information will come out in the trial and wants to “own” the story beforehand.


Expand
Expanding
Close

Samsung again disses iPad in Galaxy Pro ad, takes shots at Surface and Kindle too [Video]

Site default logo image

[youtube=https://www.youtube.com/watch?v=6nFe_SWcq4Q]

Just as it did last month, Samsung again takes shots at the iPad in a new ad for its Galaxy Pro series tablets. The ad opens with a video call in which the boss calls for a revised presentation deck to be emailed, and the Samsung user is able to send it during the call … 
Expand
Expanding
Close

Site default logo image

Despite courtroom battles, Apple picks Samsung to make iPad mini displays, claims report

While there seems no end in sight to the courtroom patent battles between Apple and Samsung, that doesn’t seem to be interfering with the business relationship between the two. Korean site ETnews (via G4Games) reports that Apple is bringing Samsung into its manufacturing mix for display panels for the iPad mini.

Apple currently uses a mix of three manufacturers for its iPad mini displays: AUO for the non-Retina model, and LG and Sharp for the Retina displays. The report claims that Apple is dropping AUO altogether, and cutting back its orders with Sharp, giving the resulting business to Samsung.

While media sources in manufacturers’ home markets are not always reliable where supply chain rumors are concerned, this one has enough specifics to seem credible at least – and the quality of the Retina iPad mini screen has been criticized in both reviews and benchtests.

Sunday Times interviews Jonathan Ive on everything design, Apple, and much more

Site default logo image

The UK’s Sunday Timespublished a massive, five-page interview (paywall) with Apple SVP of Design Jonathan Ive today that takes a look at the history and future of Apple from the perspective of the man who designed some of the most iconic devices of the past decade.

In the interview, Ive discusses (among other things) his approach to designing new products, which allows a device’s function to dictate its form:

Ive starts a new project by imagining what a new kind of product should be and what it should do. Only once he’s answered those questions does he work out what it should look like. He seeks advice in unlikely places. He worked with confectionery manufacturers to perfect the translucent jelly-bean shades of his first big hit, the original iMac. He travelled to Niigata in northern Japan to see how metalworkers there beat metal so thin, to help him create the Titanium PowerBook, the first lightweight aluminum laptop in a world of hefty black plastic slabs.

With regard to manufacturers like Samsung “referencing” Apple’s design in their products, Ive called the practice “theft” of “thousands of hours of struggle.” 
Expand
Expanding
Close