Samsung

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In the video above, Bloomberg West speaks with 72andSunny’s partner and creative director Jason Norcross about the thinking behind some of Samsung’s latest campaigns. 

If there is one person qualified to discuss the state of Apple’s current marketing efforts, it’s Ken Segall. Working alongside Steve Jobs’ creative team for more than a decade, Segall, the man who put the “i” in iMac, served as creative director at ad agency TBWA\Chiat\Day. He created some of Apple’s most iconic ads such as the legendary Think Different campaign. Segall took some time on his Observatory blog today to share his thoughts on how “momentum has been lost” for Apple’s marketing department at the hands of none other than the company’s biggest rival, Samsung:

While you can still argue that Macs and i-devices have a ton of appeal, you can’t argue that Apple is still untouchable when it comes to advertising…The fact is, it is being touched — often and effectively — by none other than Samsung…Samsung has made remarkable inroads in a very short time, for two big reasons.

According to Segall, the two big reasons Samsung’s advertising has eclipsed Apple’s is due to Sammy’s massive advertising budget and willingness to “bash away at Apple, delivering ads that are well produced, well written and seem to be striking a nerve.” Specifically, Segall pointed to Samsung’s decision to run creative new ads at the Super Bowl and Oscars: 
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Despite comments from Apple CEO Tim Cook last year about India remaining a lower priority than many other emerging markets, a report from Reuters today detailed how Apple is “aggressively pushing” the iPhone in India through payment plans and a new marketing campaign. Cook suggested last year that India wasn’t the biggest international focus for Apple and multi-layer distribution in the country “really adds to the cost of getting products to market.” According to Reuters, on top of an aggressive marketing campaign and payment plans, Apple also aims to increase the distribution channels Cook mentioned last year:
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Web analytics firm StatCounter is out today with updated stats for the month of January 2013. When it comes to Internet usage, iPhone users this month held the No. 1 spot as Nokia experienced a significant decline during 2012. With Nokia’s share of mobile internet usage down 15.52-percent from 37.67-percent last January to just 22.15-percent this year, Apple was able to move into the No. 1 position for the first time despite experiencing a decline of 2.81-percent. Apple took 25.86-percent of mobile Internet usage in January, down from 28.67-percent last year. Nokia was also bumped to third position with Samsung gaining 7.85-percent to move into the No. 2 spot. However, it’s important to point out that StatCounter didn’t include iPads in its definition of mobile devices.

As for mobile OS, StatCounter has Android at 37 percent of the market in January up from 33.19-percent in December. In comparison, iPhone and iPod held 25.85-percent of the global OS share, up from 23.26-percent in December. Keeping in mind that StatCounter didn’t include iPads in these stats, we also looked a report for January from NetApplications (pictured below) that has iOS with iPads included at 60.56-percent of the market during the month:
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Q4 2012 estimates from Strategy Analytics

While Samsung has conveniently left specific smartphone sales numbers out of its Q4 earnings release yesterday (as usual), today we get a look at the latest estimates for the quarter coming from research firms Strategy Analytics and IDC.

We know that Apple sold 47.8 million iPhones during the quarter, and today both research firms put Samsung just over 63 million units for Q4 2012. That means Samsung was able to capture 29 percent of the market last quarter (up from 36.2 million units and 22.5-percent of the market in the year ago quarter). Apple is of course a close second among the top five smartphone vendors with 21.8-percent—down slightly from the 23 percent it held in the same quarter last year. In Q4 2011, Apple and Samsung were neck and neck at about 23 percent of the market each.

The increasing market share for Apple, and especially Samsung, over the past year comes at the expense of Nokia. It experienced a drop from 16 percent to 5 percent of the market during the past year. 
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In July 2011, a federal jury in Texas awarded “patent licensing company” Personal Audio LLC $8 million in its patent infringement lawsuit against Apple. The jury found Apple infringed two valid patents related to downloadable playlists with its iOS devices as far back as the original iPod. One covered an “audio program player including a dynamic program selection controller,” while the other covered an “audio program distribution and playback system.” 9to5Mac has now learned Personal Audio LLC is attempting to target content creators directly, starting with a new patent infringement case in Texas against one of iTunes biggest podcasters, Adam Carolla’s Ace Broadcasting.

If the outcome of the case is anything like Personal Audio’s previous cases, it could have a major impact on podcasters and other content creators on iTunes and elsewhere. Personal Audio also sued and entered licensing agreements with Sirius XM Radio, Archos, Coby, RIM, Samsung, Amazon, and Motorola related to its downloadable playlist patents and others.

The new patent, issued just last year on Feb. 7, 2012, is quite broad and describes a “System for Disseminating Media Content Representing Episodes in a Serialized Sequence.” Personal Audio is also suing the popular Howstuffworks.com series, which like Ace Broadcasting, is a large podcasting presence on iTunes and across the web…

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This is what CES looked like the last time Apple attended. J/K. Via the Verge

The 2013 International Consumer Electronics Show is almost here, with official CES show floor at the Las Vegas Convention Center opening up next week on Jan. 8. To kick things off, hundreds of companies and the press will invade Las Vegas this weekend for three days of pre-show product demos, press conferences, and more from the majority of the tech industry’s biggest names. Samsung, Sony, NVIDIA, Intel, Toshiba, and LG are just a few of the companies with scheduled announcements, but there will surely be more than a few surprises with over 3,000 exhibitors setting up shop. Apple’s last official appearance at CES was in 1992 with John Sculley’s keynote introduction of the Newton, but its presence at the show remains with hundreds of new Apple-related products unveiled every year.

9to5Mac is on its way to Vegas to bring you full coverage of the best products from the show. But, until then, here’s a wrap-up of what we already know will be there and what else you can expect to see at CES 2013:

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According to the latest numbers from comScore MobiLens for the United States mobile phone market, Apple and Samsung both continue to gain marketshare as the leading OEMs as Android and iOS move closer toward a duopoly with a combined almost 90 percent of the market. ComScore’s latest numbers track the three-month period ending in November, which saw Apple jump from 17.1-percent in August to 18.5-percent of the U.S. mobile phone market. Samsung continued its lead jumping up 1.2-percent to 26.9-percent, while gains for both companies come at the expense of decreases in market share for LG, Motorola, and HTC.

As for the U.S. market by platform, iOS and Android both experience slight gains over August numbers. With a joint 88.7-percent of the market for Apple and Google, RIM is the closest competitor dropping from 8.3-percent of the market in August to just 7.3-percent in November. Microsoft dropped from 3.6-percent to 3 percent:

In November, 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.2 percent of subscribers (up 0.8 percentage points), while browsers were used by 52.1 percent (up 0.1 percentage points). Accessing of social networking sites or blogs increased 0.9 percentage points to 39.2 percent of mobile subscribers. Game-playing was done by 33.7 percent of the mobile audience, while 28.7 percent listened to music on their phones (up 0.4 percentage points).

Taiwan Semiconductor Manufacturing Company has been contracted by Apple to soon manufacture A6X chips, according to a report from Taiwan-based Commercial Times (via France24). The move, which has been speculated by media in the recent months, is said to reduce Apple’s reliance on South Korean-based Samsung, who has been responsible for many of Apple’s chips in recent years. The folks in Cupertino introduced the A6X chip in the fourth-generation iPad in October, and it is expected to go into TSMC’s hands, rather than Samsung’s, during the first quarter of this year for trial production.

For those unfamiliar, TSMC is the world’s largest dedicated independent semiconductor foundry. The trial that will be underway during the first quarter will presumably be in-place to see if the company can keep with Apple’s high demand that must be appeased with devices in stock. Past the powerful A6X chip, Apple has been rumored to make the switch to TSMC’s 20nm process for quad-core processors over the next couple of years in the iPad, “iTV” (Apple TV?), and MacBook, while iPhone’s will remain with duo-core chips.

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Today, Kodak announced the $525 million sale of its patents to two firms, Intellectual Ventures and RPX Corporation. It is interesting that the two companies will work with 12 intellectual property licensee to pay a portion of the over $500 million price tag. The 12 licensees, who aren’t listed by name in Kodak’s press release, would all receive varying access to the digital imaging patent portfolio and other Kodak patents included in the sale. In turns out that Apple, Google, and many other large tech companies, will provide cash toward the purchase as licensees.

Under the agreements, Kodak will receive approximately $525 million, a portion of which will be paid by 12 intellectual property licensees organized by Intellectual Ventures and RPX Corporation, with each licensee receiving rights with respect to the digital imaging patent portfolio and certain other Kodak patents. Another portion will be paid by Intellectual Ventures, which is acquiring the digital imaging patent portfolio subject to these new licenses, as well as previously existing licenses.

Bloomberg is reporting, as relayed by Business Insider, that the 12 companies are made up of Apple, Google, Samsung, Microsoft, Facebook, and just about every major player in the tech business:

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Today, we have updates on Apple and Samsung’s ongoing court woes. A report from Bloomberg noted U.S. District Judge Lucy H. Koh in the San Jose, California case rejected Apple’s most recent request for a United States sales ban on 26 Samsung devices. According to the report, Koh said the decision was based on the fact that the “case involves lost sales—not a lost ability to be a viable market participant.”

“Samsung may have cut into Apple’s customer base somewhat, but there is no suggestion that Samsung will wipe out Apple’s customer base, or force Apple out of the business of making smartphones,” Koh said. “The present case involves lost sales — not a lost ability to be a viable market participant.”

As noted by The Verge, a second post-trial order delivered by Koh yesterday denied Samsung’s request for a new trial on the claims of jury misconduct. Koh claimed that juror Velvin Hogan disclosed his previous involvement with Seagate during the jury selection process, giving Samsung’s lawyers more than enough time to discover the litigation. From the court filing:

Samsung has waived its claim for an evidentiary hearing and a new trial based on Mr. Hogan’s alleged dishonesty during voir dire.  Prior to the verdict, Samsung could have discovered Mr. Hogan’s litigation with Seagate, had Samsung acted with reasonable diligence based on information Samsung acquired through voir dire, namely that Mr. Hogan stated during voir dire that he had worked for Seagate.

Samsung vs. Apple cases abroad are also making news today: FossPatents reported today that Samsung has dropped all requests for sales bans against Apple in Europe related to standard-essential patents. However, as pointed out in the report, Samsung will still attempt to win monetary compensation in its cases against Apple, but will no longer request courts to enforce bans on Apple products. FossPatents speculated on Samsung’s decision:
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[youtube=http://www.youtube.com/watch?v=D41vbZ1RFMs&feature=plcp]

Just launched this week, Kickfolio is a new HTML5-based platform that allows developers to test and share builds of their iOS apps in the browser. Developers simply upload a zipped version of their app (no SDKs or changing code), and the service spits out a link to a private test page displaying an interactive HTML5 and CSS version of the app controllable by mouse and keyboard in portrait or landscape. Testers will also be able to leave feedback and interact with testers in a comment section on the page. Kickfolio has an example of the Angry Bots iOS app from Unity Technologies on its website here.

A pro version of the service also includes a feature to embed apps that allows users to insert the interactive apps in press releases, websites, and elsewhere. The company has a 15-day free trial available, but is also offering pricing ranging from $50 a month for one to two apps to $300 a month for unlimited apps. You can learn more and create an account on the company’s website here.

A demo from Kickfolio of an iPhone app running inside a browser on Samsung’s Galaxy Nexus is below:

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In October, as pointed out in Samsung filings with U.S. District Lucy Koh, we told you that the U.S. Patent and Trademark Office issued a non-final decision that declared 20 claims related to Apple’s rubber-banding patent invalid. While Samsung and Apple were back in court yesterday regarding post-trial motions, today FossPatents reported (via MacRumors) the USPTO has issued another non-final ruling declaring yet another Apple multitouch patent invalid.

This time it’s a touchscreen patent, commonly called “the Steve Jobs patent,” that courts previously deemed valid in cases against Samsung and Motorola in the past:

This week, the USPTO issued a first Office action rejecting all 20 claims of U.S. Patent No. 7,479,949 on a “touch screen device, method, and graphical user interface for determining commands by applying heuristics”, which has been referred to by many people, including Apple’s own lawyers, as “the Steve Jobs patent”.

The touchscreen heuristics ‘949 patent has also been asserted against Motorola. Judge Posner declared large parts of the patent invalid and identified only some minor potential infringement on Motorola’s part that he decided would not warrant injunctive relief even if Apple prevailed on whatever little was left of its related claims.
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