As expected, Apple today shared a special ‘Shot on iPhone’ video in celebration of the Chinese New Year. After being teased earlier this week, the video is now live on Apple’s YouTube channel. Watch it below.
Update: Apple has now decided to pay the winners an undisclosed licensing fee.
Apple’s announcement yesterday of a contest to find the ten best shot on iPhone photos has provoked debate about the company’s policy of not paying for any of the photos, even when they are used in global advertising campaigns.
The argument that Apple should pay seems obvious enough, but not everyone agrees …
Apple shared a Newsroom briefing today announcing a new contest to find the “best photos shot on iPhone”. Running from January 22 to February 7, Apple says its panel of eleven photography judges from around the world (including Phil Schiller), will select the ten winning photos to be featured on billboards in select cities, and Apple retail locations.
It looks like Apple will be sharing a new short ‘shot on iPhone XS’ film for the Chinese New Year, created by award-winning film director and screenwriter Jia Zhangke.
A post on Chinese social network QQ.com shares what appears to be teaser materials for the film. Text invites you to click on text to reveal the protagonist of the film, and doing so reveals a man with a taped-up bucket …
Apple today has shared a new ‘Shot on iPhone‘ video on YouTube. This time, it’s a 3-minute video that showcases American Samoa, a U.S. territory located the south pacific ocean, and specifically focuses on Eddie Siaumau, a 17-year-old athlete on the island.
Apple’s #ShotoniPhone campaign has grown tremendously over the years with everyday users tweeting pictures or videos on Twitter and Instagram. Today, Apple is sharing a compilation of photos and videos shot on iPhone XS using the new Depth Control.
The annual iPhone Photography Awards have recognized the best images taken with the iPhone over the last 11 years, and now the winners of this year have been unveiled. As revealed on the IPPA website, this year’s winners were selected from “thousands of entries” across 140 countries around the world…
As the World Cup continues, Apple today has shared a trio of new short films on its YouTube channel. The videos, which come as part of the continued “Shot on iPhone” campaign, each tell a different story from around the world…
Apple has shared a series of new iPhone X ads on its Apple Australia YouTube channel. The ads showcase the iPhone X camera being used to shoot a handful of different weddings, hence the title of “First Dance.”
Apple is continuing to promote the iPhone X’s camera capabilities with a new short film, Three Minutes, posted today on the company’s Singapore YouTube channel. An accompanying behind-the-scenes tutorial page has been launched on Apple’s Chinese website.
While I’ve been highly impressed with the video capabilities of recent iPhone cameras, the accompanying microphone has always left something to be desired. Recently, I found myself in need of a more professional audio solution for on the go video. Looking for an affordable, compact, and high quality option, I decided to try out the Zoom iQ7 microphone for Lightning-equipped iOS devices.
Apple’s Shot on iPhone campaign certainly helps promote the capabilities of what has been described as the world’s most popular camera, and they can also inspire iPhone owners to up their own photographic game. In the latest offering (via CNN), Apple partnered with 15 photographers around the world to capture the new year’s even festivities in cities ranging from Sydney, Australia, to Iceland.
But if the spectacular fireworks photos in particular inspired you to take your own shots next time you attend a display, you should know that there’s a little more to it than just pointing your iPhone at the sky and hoping for the best …
The creators of a new Belgian political comedy show, 16, have announced that it was exclusively filmed with iPhones. The six-part series is being shown online.
Sadly, from the trailer, you can tell. That may, though, reflect what appears to be a relatively low-budget production. There have of course been some much more impressive movies and ads shot on iPhone …
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Apple has released a new ad from the ‘Shot on iPhone’ collection featuring photos captured by customers, and this ad includes a familiar voice reading a famous poem over the slideshow. Dr. Maya Angelou is heard reading her ‘Human Family’ poem over shots of people all over the world.
Apple yesterday shared two new ‘Shot on iPhone’ TV advertisements and today it has followed them up with yet another pair of videos. While yesterday’s videos focused on animals, today’s videos break that trend.
Apple is breathing new life into its award-winning Shot on iPhone ad campaign. According to TechCrunch, the company is launching a new series of images in the campaign that focus on color. The campaign is called Colors and will put images shot with an iPhone on billboards across many countries.
A recorded episode of the French TV show On n’est pas Couché (We are not Asleep) was filmed with iPhones after a power outage at the studio took out the TV cameras.
You can watch the video below of the moment when the power went out, together with footage of filming continuing using iPhones …
Samsung may think that running ads mocking Apple was the right thing to do, but it appears it isn’t above copying one of Apple’s most successful ad campaigns.
As CNET noticed, Samsung’s latest video ad – showing off the 4K video recording capabilities of its latest devices – is titled ‘Captured on Samsung Galaxy S7.’ Not quite as catchy as ‘Shot on iPhone,’ admittedly, but clearly inspired by the latter …
Apple has released a special ‘Shot on iPhone’ TV commercial for European markets called ‘The beautiful game’. It features iPhone photography of football stadiums, goalposts and players. The ad will likely air during the UEFA European Football Championship games, which kicks off tomorrow …
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In addition to unveiling a pair of new Apple Music ads starring DJ Khaled, Apple today has uploaded a series of new videos as part of its “Shot on iPhone” ad campaign. Last month, Apple returned to the Shot on iPhone ad series for Mother’s Day, but this marks the first big release of videos for the campaign in a while. The company initially rebooted the ad campaign in February with all-new images from the iPhone 6s.
Update 1: As of 9th Feb, the tweet has now been deleted.
Update 2: Some of those @timcook-ing him in mocking tweets have now been blocked (via PhoneArena)
Apple CEO Tim Cook found himself on the receiving end of a lot of ‘Shot on iPhone’ snark when he tweeted a blurry photo at the end of the Super Bowl 50 game. The photo appears to be motion-blurred due to the slow shutter speed in the low light.
Apple’s Shot on iPhone ad campaign was largely deemed a huge success, with the campaign taking home the top prize at the Cannes Grand Prix festival over the summer. Separately, a photo featured in the campaign won its own Cannes Lions award. Now, Apple is rewarding those photographers who had their iPhone-shot pictures featured in the campaign.
Apple today has surprised Shot on iPhone photographers with physical photo books featuring the images featured in the campaign. Participants in the ad campaign are receiving packages with the photo book, as well as a pair of plain white gloves, presumably meant to wear while the handle the cloth photo books. The books are all white and titled “The Gallery.”
One photographer who received a book, Brendan Ó Sé, of Cork, Ireland, said the books were a complete surprise. “It was totally out of the blue,” he said. “Naturally, I looked for my own photo, but seeing those of the friends I’ve made over this campaign added to the surprise and thrill.” (via Cult of Mac).
The Shot on iPhone World Gallery showcased images from 162 users and was marketed in 73 cities in 25 countries. Images in the campaign itself were shot in 13 different countries and included videos as well. Photographs that were included in the campaign were also featured on various billboards and buildings around the world.
Earlier this week, Apple’s Shot on iPhone 6 ad campaign took the top Outdoor Lions prize at the Cannes Festival for the billboard and skyscraper advertisements, and now a photograph that was included in the campaign has also received its own Cannes Lion award.
Apple this evening has shared two new videos as part of its Shot on iPhone campaign. Apple originally introduced videos to the campaign earlier this month and made additions two weeks ago, as well. Today’s two new clips are follow suit with the earlier videos and are 15 seconds long. They have been added to both Apple’s World Gallery webpage and its YouTube channel.