shot on iphone

Apple first launched its Shot on iPhone 6 ad campaign earlier this year to showcase photographs taken by users with their iPhone. The shots were shown in Apple’s World Gallery and were taken from various areas around the world. Now, Apple’s World Gallery campaign has taken the top prize in the Outdoor Lions category at the Cannes Grand Prix festival. The World Gallery images were shown off on billboards around the world. 

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Earlier this month, Apple added videos to its “Shot on iPhone 6” website and today the company has added four new videos to the section. Today’s additions include videos from Australia, the United States, Norway, and the Netherlands. The videos, in addition to being added to Apple’s website, have also been uploaded to its YouTube videos.

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Apple launched its Shot on iPhone 6 ad campaign earlier this year and has since expanded the campaign to buildings and skyscrapers around the world. The purpose of the campaign is to showcase the photography capabilities of the iPhone 6, notably excluding video content. Apple this evening, however, has further expanded its Shot on iPhone 6 campaign and launched a new microsite titled “World Gallery films” with 7 short videos shot with the iPhone 6. They are all embedded below:

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