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The Uncarrier

T-Mobile is the 3rd largest U.S. wireless carrier behind Verizon and AT&T. Owned by German parent company, Deutsche Telekom, T-Mobile has been using its “Uncarrier” marketing campaign to grow its market share since 2013.

With what seems like a good amount of success over the past few years, T-Mobile continues to announce new initiatives like discounted plans for seniors, Netflix included with service, and pushing competitors to bring back unlimited data plans.

As of April 29, 2018, T-Mobile has joined forces with Sprint and will now be re-branded to simply T-Mobile, with the Sprint brand completely going away.

AT&T follows T-Mobile’s lead w/ new shareable rollover data feature

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AT&T announced today a new plan feature for its mobile share value customers: shareable rollover data. The carrier says more than 50 million subscribers will automatically gain the benefit when it kicks off at the end of the month on January 25th. If this news sounds familiar, that’s likely because competing wireless provider T-Mobile became the first of the big four national carriers to offer rollover data with its “data stash” feature announced last month alongside a free 10GB data promo. Here’s how AT&T says its version of rollover data works:


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T-Mobile CEO predicts Apple Watch will take wearables mainstream in 2015

In the months leading up to the launch of the Apple Watch next year, early opinions about the smartwatch have been quite mixed. While some believe that the Apple Watch will be as successful as iconic products released ahead of it, including the iPhone, iPad, iPod and Mac, others are more skeptical about how much of an impact the device will truly have.

While the wearables market is forecasted to become over a $5 billion industry by 2018, it hasn’t reached that point just yet. But T-Mobile CEO John Legere certainly thinks it will sooner than later, predicting that the Apple Watch launch in 2015 will be the turning point in which the wearables market goes from niche to mainstream.
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T-Mobile John Legere

T-Mobile CEO John Legere wishes you a NSFW Christmas (Video)

T-Mobile CEO John Legere is known for trolling his competitors, and it looks like he decided to—in the spirit of the season, of course—mock them some more as a Christmas gift. T-Mobile has spent the entire year going through several different “uncarrier” events (now totaling eight), attacking its competitors and introducing services and features that it hopes will set it apart. And as Legere touches on in the below video, plenty of people seem to have been convinced that switching is worth their time…


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T-Mobile teases a new uncarrier deal livestreaming tomorrow as it claims 50% faster LTE in NY

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T-Mobile has announced that it will be unveiling its latest contract-free deal in a livestreamed ‘fireside chat’ tomorrow, Un-carrier 8.0.

Un-carrier 8.0 is ready to roll, and you’re invited to join us for the unveiling of one of our biggest and boldest moves yet! This one is so big we had to keep it a surprise.

Join John Legere, CEO of T-Mobile, as he unveils the news during a live fireside chat with David Pogue of Yahoo! News. David will be taking questions for John from Twitter through @JohnLegere and @Pogue and the #Uncarrier8 hashtag.

The company hasn’t hinted at any of the details, but we’ll of course let you know … 
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T-Mobile announces new $100 unlimited 2-line data plan, $100 10 GB 4-line plan

AT&T, Sprint, and Verizon need to watch out. The “uncarrier” has announced yet another couple of reasons they hope will get you to ditch your current cellular provider for T-Mobile. Today, CEO John Legere and his cohorts have come out to announce that T-Mobile is now offering a 2-line family plan that comes with unlimited talk, text, and 4G data, for $100 a month.


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AT&T and Verizon warn investors of higher Q4 churn as Sprint and T-Mobile increase competition

While the traditional wireless landscape in the United States has consisted of AT&T and Verizon Wireless as the heavyweights and Sprint and T-Mobile as the underdogs, the divide between the carriers appears to be quickly narrowing. Sprint and T-Mobile have both introduced highly-competitive plans and promotional offerings in the fourth quarter, leading many consumers to switch carriers at a higher-than-average pace.
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Sprint announces ‘Cut Your Bill in Half’ promo for AT&T & Verizon switchers

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Sprint CEO Marcelo Claure teasing the new promotion

Update: Sprint’s CFO says what you probably already know: saving you 50% if probably really more like saving you 20%, and current Sprint plans might already be cheaper. Amusing to see the CFO acknowledge it.

Sprint today announced a new campaign to attract wireless customers from competitors AT&T and Verizon with seemingly aggressively priced plans and an offer to help pay switching fees. Under the new promotion, which Sprint’s recently appointed CEO Marcelo Claure previously teased, the wireless carrier will offer to match Verizon and AT&T plans at half the cost for customers switching to Sprint.


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FCC pressures T-Mobile into showing actual speed test results for users w/ throttled plans

The U.S. Federal Communications Commission this week reached an agreement with T-Mobile to ensure that customers receive proper information about the speed of their wireless internet connection, even if the user has a capped data plan. The carrier has 60 days to implement the changes outlined in the agreement.
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T-Mobile kicks off sales of new iPads, but no 128GB iPad Air 2 yet

Following opening up preorders for Apple’s new iPads last week, T-Mobile announced today that the iPad Air 2 and iPad mini 3 are now available to purchase from both its online and brick and mortar retail stores. T-Mobile’s website, however, notes that the 128GB iPad Air 2 is not yet available and currently only offers the 16GB and 64GB variants.

Sales at T-Mobile follows preorders through Apple, AT&T, Sprint and others kicking off earlier this month with first shipments of the device arriving last week. Apple, Sprint, and other carriers started sales of the device in stores last week.

Why exactly T-Mobile doesn’t have the 128GB model is unclear, but availability of certain models through carrier and retail partners has varied greatly from company to company since the launch last week. Through Apple’s website in the US, most versions of the 128GB iPad Air 2, apart from the Space Gray color option, have the same 1-3 day shipping estimate as the 16GB and 64GB models.

Through T-Mobile the iPads will be available through T-Mobile’s financing options for Simple Choice plan customers starting at $0 down for both tablets. $0 down with monthly payments (approx. $26 for iPad Air 2 and $22 for iPad mini 3) is for the 16GB entry level models, while the 64GB model will be available for $99 down and the 128GB models for $199 down.

The iPad Air 2 and iPad mini 3 are available from T-Mobile’s website and in-stores now.

T-Mobile CEO John Legere Tweetstorms some clarity into the Apple SIM debate

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[tweet https://twitter.com/JohnLegere/status/526089456898809856]

There’s been some confusion about the new Apple SIM that is included in many of the new iPad Air 2 and Mini 3s. On Friday it was revealed that AT&T would lock the Apple SIM effectively making the Apple SIM an AT&T SIM and rendering the whole excercise pointless.  T-Mobile and Sprint, on the other hand, will let you trade back and forth between their networks at will and we found out this morning that makes buying roaming data less expensive when travelling.

But there is a lot of confusion to the “why’s and how’s” of the Apple that T-Mobile’s CEO breaks down below. Note that Legere just pulled off a coup becoming the only US wireless carrier to allow Apple’s iPhone to use Wifi calling and clearly Apple and T-Mobile like what each other are doing.

The whole “tweetstorm” is below.  
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Apple includes its own SIM card with cellular iPad Air 2, will allow switching carriers on a whim

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Since the cellular model of the iPad isn’t subject to typically two-year contracts, users have always been free to start or end pre-paid cellular data plans at will from the device’s settings. In the past, however, this meant buying your iPad from one carrier and being locked into that carrier’s plans.

With tomorrow’s launch of the iPad Air 2, however, Apple is changing that by including its own SIM card with each unit. This SIM card will work with multiple US carriers—AT&T, Sprint, and T-Mobile—and allow users to not only enable or disable a cellular plan as they see fit, but also switch back and forth between carriers to find the plan that works best for them at the moment.


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AT&T now offering double data on 15 GB and higher Mobile Share Value plans through October 31st

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Today AT&T launched a new limited-time offer to new and existing subscribers featuring double data on Mobile Share Value plans 15 GB and up. The offer is good through October 31st, at which point the data buckets will revert to their regular sizes. Subscribers who sign up for the a new line on these plans before October 31st will be able to keep their double data for as long as they want it, even after the offer has expired.

At the new prices, a 30 GB shared data bucket will cost $130 per month, where the same amount of data would normally run for $225, coming out to a total savings of $95 per moth. While the usual offers only go up to 50 GB, there are now three larger buckets at 60, 80, or 100 GB, with most costing only a fraction of the price of the regular $50.


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Review: T-Mobile’s $25 Personal CellSpot is a no-brainer for Magenta customers and handover Wifi calling may even win some converts

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[youtube=https://www.youtube.com/watch?v=x8jEi-g9hHI]

In all of the hoopla over the new iPhone 6/Plus, T-Mobile in the US and EE in the UK got themselves a pretty big exclusive (for now). T-Mobile has been offering Wifi calling for years but it’s recently come to the iPhone – and with the iPhone 6 and 6 Plus, gets even better with cell/wifi handover. (T-Mobile partnered with Gogo to enable texting and voicemails on participating airline journeys as well).

Wifi calling, for some, may be the type of feature that makes or breaks a carrier relationship. With it, you can make calls anywhere there is a wifi signal. That means basements, country homes and even foreign countries are all now open to making and receiving calls from your carrier phone number…
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T-Mobile unveils expanded WiFi calling capabilities, Personal CellSpot router, partnership with Gogo for in-flight texts

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During its Uncarrier 7.0 event this afternoon, T-Mobile revealed a handful of new announcements as part of its ongoing quest to lead the mobile industry. Firstly, CEO John Legere announced that every phone it sells from here on out will be capable of WiFi calling and texting. The company says that anyone who does not currently have a phone capable of WiFi calling can upgrade to a supported phone with the carrier’s Jump program. As the name implies, WiFi calling and texting allows you to make calls and send texts over your WiFi network, as opposed to over the cellular connection.


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T-Mobile guaranteeing best trade-in values on used smartphones and tablets

T-Mobile announced a new promotion today that vows to offer consumers the best trade-in value for their old mobile devices. Just in time for tomorrow’s big announcement, the magenta-colored carrier’s new marketing ploy guarantees the best trade-in values for your used wireless equipment compared to offerings from Sprint, Verizon and AT&T.


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T-Mobile schedules Uncarrier 7.0 event for day after new iPhone unveiling: ‘This time it’s personal’

T-Mobile just sent out invites to press for its big upcoming Uncarrier 7.0 event scheduled for September 10. That’s a day after Apple is set to announce its new iPhones and possibly other products on September 9, so it’s possible T-Mobile will dedicate at least some stage time to iPhone related announcements.

Its tagline on the invite reads, “This time it’s personal,” but what exactly that means will be anyone’s guess until early next month. Apple is expected to introduce its next-generation iPhones the day before T-Mobile’s September 10 event, but it’s also expected to give us a look at its new, much-hyped wearable product
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T-Mobile doubling tablet data and increasing the number of supported family plan lines

Today, T-Mobile’s continued its aggressive marketing blitz, announcing a new promotion that doubles tablet data for its customers, along with an increase to the number of lines supported by its family plans. Starting on September 3rd for $10 extra per month, T-Mobile will match Simple Choice data allotments by up to 5GB, with the extra data bucket being available exclusively to your network-connected tablet.


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T-Mobile will let Simple Starter plans quadruple data for an extra $5/month starting Sept. 3

T-Mobile announced today that it’s adding a new data option to its Simple Starter plans that will let users quadruple their data for much less than the competition.

Currently the company’s Simple Starter plans start at $40 for unlimited talk, text, and 500MB of LTE data. Starting early next month, the carrier will let customers on the plan bump up to a total of 2GB of data for just an extra $5 per month. T-Mobile is promoting the option as a better alternative to overage fees charged by other carriers.

CEO John Legere compared the option to his competitors noting that if you “get Verizon’s $50 plan and use just one gig more data, and the price jumps to $65. It’s crazy.”

“People who use loads of data use T-Mobile,” said John Legere, president and CEO of T-Mobile. “And it’s no wonder. The old guard telecoms punish people for using more data on their networks with crazy overage charges and fees. Get Verizon’s $50 plan and use just one gig more data, and the price jumps to $65. It’s crazy. At T-Mobile, we designed our network data-strong so our customers could use the hell out of it.  And that’s just what they’re doing.”

T-Mobile notes that the deal is a limited time offer and subject to change, so you’ll want to add the data to your plan before the promotion ends to take advantage. The promo officially kicks in on September 3. 

Apple posts job listing for VoLTE-experienced engineer ahead of expected voice-over-LTE support

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A new set of job listings noticed by LightReading continue to show Apple’s focus on implementing VoLTE, or voice-over-LTE, support for including high quality call quality on new iPhones.

Specifically, the job listings seek both a Cellular Systems Protocol Engineer with hands-on experience in wireless technologies including VoLTE and an iOS Wireless Communication Software Engineer with “SIP, RTP, and VoIP related protocols”, showing the company is continuing to beef up its expertise around the technology.

9to5Mac first reported that Apple is targeting voice-over-LTE support for iOS 8 and future iPhone models earlier this year in April: 
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T-Mobile offering Sprint, AT&T and Verizon castaways one year of free unlimited LTE data

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After an unsuccessful union with Sprint, T-Mobile is going after its former suitor’s customers, as well as its other competitors’ subcribers in the wireless world. Today, the magenta-colored carrier announced an aggressive promotional campaign that offers a free year of LTE data to castaways from AT&T, Verizon and of course Sprint.


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Sprint announces revamped family data plans with double data, individual plans coming soon

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Sprint has unveiled its newest family data plans in an attempt to win back customers that have fled to rivals AT&T and Verizon. The new plans offer twice as much data as the competition at about the same prices. It’s the latest move by the floundering carrier following the less-than-stellar reception of its recently-announced “Framily” plans.

The new plans allow up to ten lines with a shared data pool of 20 GB—paired an additional 2 GB per device as part of a limited-time offer—for a grand total of up to 40 GB of shared data through 2015. A pricing chart (below) breaks down how all of the charges in the new plans work, including an additional $10 per tablet and shared data packs of up to 60 GB.


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T-Mobile to throttle customers using unlimited data plans for peer-to-peer file sharing

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In the world of wireless, words like “unlimited data” have their restrictions if you take the time to read the fine print of a carrier’s service agreement and it appears that T-Mobile is not exempt from such practices. An alleged internal memo obtained by TmoNews details how the company will address customers suspected of using its network to access peer-to-peer file sharing services.


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Apple Stores to start offering iPhones via carrier financing on Aug. 20th

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A significant number of Apple Stores in the United States will likely begin offering iPhone sales via the latest carrier financing programs later this month, according to several sources. We previously detailed that Apple Stores will soon offer iPhones on AT&T Next, Verizon Edge, and the T-Mobile Jump plans, and now we’ve learned some new information on the matter. We’re told that Apple is tentatively planning to begin rolling out the programs on Wednesday, August 20th as a pilot.

Of course, this could slip back a few days as this new program’s existence has not even been officially confirmed by Apple.  We’ve also been sent a couple of slides from internal Apple employee training materials showcasing what exact plans will be offered. The slide above details the differences between the plans, and the photo below compares the perks of each program. Also, it does not appear that Sprint’s latest financing offerings will be in the mix for Apple Stores anytime in the near future. Will you buy your iPhone 6 at the Apple Store via carrier financing? Tim Cook certainly thinks you should.


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