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This is the Apple Store’s in-ear headphone try-on Demo Kit

Earlier this month we shared that Apple would soon begin allowing customers to try in-ear headphones at its retail stores. As we mentioned then, Demo Kits include six models of in-ear headphones, half of which are Beats-branded:

The following headphones are available to try out with Demo Kits (Apple’s prices listed, but linked to better prices at Amazon): RHA MA450i ($49.95), urBeats ($99.95), Beats Tour ($149.95), JayBird BlueBuds X ($169.95), PowerBeats 2 Wireless ($199.95), and the Bose QC20i ($299.95).

Japanese blog Macotakara has now shared an image of the Demo Kits including each headphone model reported before. 
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New Apple TV reportedly debuting at WWDC, with App Store and Siri integration

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Apple recently dropped the price of the current Apple TV.

John Paczkowski at Buzzfeed, formerly Recode, has today posted that Apple intends to debut a new Apple TV at WWDC, in the summer. Matching reports from 9to5Mac from the last year, he claims the new device (a revamp of the current hockey-puck Apple TV) will feature Siri and an App Store.

This is one of the reason’s why the new hardware would be shown at WWDC, so that developers can begin application development ahead of the product’s release.

The report claims that the device will feature more onboard storage to store applications and ‘expects’ it to use Apple’s latest A8 chip for better power. 9to5Mac has previously reported the new Apple TV will be a slimmer redesign of the current hockey puck with voice integration and a new remote with more tactile, easier to press buttons.


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Apple reportedly cracks down on antivirus apps from iOS App Store, many apps pulled

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Searching for ‘antivirus’ now only shows games or Find My iPhone-esque apps.

Apple has seemingly decided to crack down on antivirus and antimalware apps, removing them from the App Store. Although there has been no official statement from Apple on a policy change, Apple’s loose guidelines allow them to pull pretty much anything at any time, particularly something like antivirus which has questionable utility within the sandboxed iOS environment of iPhones and iPads.

One casualty of the removal is Intego’s VirusBarrier, which claims that this takedown was not specific to its product with Apple deciding the entire category of antivirus products is now off-limits.


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Review: Eyefi’s new Mobi Pro brings improved durability, capacity to wireless SD cards for iOS photographers

As a photographer, I’ve been thrilled to see iPhones become compelling replacements for standalone point-and-shoot cameras. Our world has improved in both measurable and immeasurable ways from widespread, immediate access to quality photography; the images documenting our lives are more compelling and numerous than ever before.

But professional photographers toting DSLRs now struggle to stand out from amateurs with iPhones. The Chicago Sun-Times infamously fired its entire photography department in favor of using images from iPhones and wire services, a move mocked by other newspapers but embraced by some broadcast journalists. Fixed-lens, small-sensor iPhones can’t match standalone cameras in image quality, particularly in dark settings, but they’re hard to beat in speed and convenience.

The question is how to combine the immediacy of iPhone photography with the quality offered by superior cameras. For me, the answer has been Eyefi‘s SD cards, which wirelessly transfer a standalone camera’s photos to an iPhone or iPad for rapid editing and sharing. (See my How-To on transferring, editing, and sharing DSLR/point-and-shoot photos with an iPhone or iPad for more details.)

Eyefi’s first $100 card contained 2GB of flash memory and a Wi-Fi chip; since then, every Eyefi card has improved on the same concept, so the brand-new 32GB Mobi Pro ($100) isn’t so much a surprise as the culmination of everything the company has done before. It has the highest storage capacity, broadest file support, and easiest workflow of any Eyefi card I’ve tested. Most importantly, it brings a more durable enclosure that I wouldn’t hesitate to recommend to any potential reader, originally introduced in Eyefi’s more affordable non-Pro Mobi cards. Read on for all the details…


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Tag Heuer, Breitling, Swatch & others usher in Swiss smartwatch movement ahead of Apple Watch

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The Swiss watch market is bracing for the smartwatch movement, with many fearing another downturn for traditional mechanical timepieces much the same as when low cost Quartz movements were first introduced.

Industry players don’t intend to sit around and see how Apple Watch sells against traditional watches, however, as many of the watch world’s biggest luxury watchmakers— Tag Heuer, Breitling, Swatch, Frederique Constant—are showing off their first smart watches at Baselworld 2015 this week, the premier tradeshow for the jewelry industry where most Swiss watchmakers choose to unveil their latest creations each year.

A few on the list below were announced in the weeks leading up to Baselworld which officially starts today, but this week will be the first time anyone actually gets their hands on these new Swiss smartwatches that hope to compete with the Apple Watch. We’ll be updating this list as more luxury smart watches get unveiled in Basel, Switzerland.
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Pixelmator 1.1 for iPad adds realistic watercolor painting, new Color Picker, more

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Pixelmator has today released a new update for the iPad version ($9.99) of its popular image editor. Version 1.1 includes a brand new watercolor painting feature, which can be used to create brand new pieces of art from a blank canvas or add stylistic additions to existing images and photos. Brushes overlay new colors additively with soft radiuses to create beautiful blends and shading. Pixelmator says they spoke to real artists to help design the brush strokes. It feels really nice to use.

Although watercolor painting is the headline addition, Pixelmator 1.1 also includes a new Color Picker with a swatch of previously selected colors, an updated rendering engine for better performance and much more. You have to see it in action … (video below)


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Opinion: My cable subscription woes and the appeal of an ‘Apple Cable’ service

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My cable provider is pretty terrible. I don’t need to name any names because this likely applies to your cable provider as well. They are all horrible. I often experience drops on popular channels, get bonus filler channels that no one wants, and see indiscriminate additional subscription fees and charges without any real reason. This Onion article, though it is satire, doesn’t stray too far from the truth.

For a very casual TV watcher, it’s not a great experience – to put it mildly.

So the prospect of an Apple web TV service with a price tag of around $40, as the WSJ and others reported last night, is highly appealing to me if it means I can catch the few shows I watch now without the hassle of my cable subscription. I’ll still be tied to the monopolies for Internet service which isn’t terrific, but the theoretical ‘Apple Cable’ service has the potential to fix a number of problems for me.

Apple started off its March event with the announcement that HBO Now, the premium network’s new $15/month web service, will be available with 3-month exclusivity on the App Store and Apple TV at launch next month. While we’ve heard for quite some time that Apple is developing a web TV service, and the upcoming HBO Now channel seems to be the best taste of what that could offer. I’m hopeful that the potential ‘Apple Cable’ can solve my cable subscription woes. Here’s how:


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Opinion: Don’t hold your breath for real Nintendo games on your iPhone or iPad

My feelings for Nintendo are complicated. I’ve loved its games ever since the original Donkey Kong, owned every Nintendo console (including the Virtual Boy), and recommended the Wii U as the best game console for families and kids. But if I was mildly displeased with Nintendo as a company during its haughtiest years — the time when most of its key third-party developers walked away — I’m downright angry with it today. At a press conference in Japan this morning, Nintendo announced its second collaboration with a mobile game publisher in two months, the headline from which was what millions of people have been waiting years to read:

“Nintendo to start making iPhone games, including first-party IP like Mario.”

Sure, the official Nintendo press release actually says “smart devices” including phones and tablets, but iPhones and iPads are a safe bet. The press release also says “gaming applications” rather than games, but a press release from Nintendo’s new mobile partner DeNA confirms that the companies will indeed produce mobile games together. Just think about it: Super Mario World on the iPad! Donkey Kong Country on the iPhone! That’s just what everyone has wanted! But there’s a catch…


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NBC plans cable-dependent Apple TV app for second half of 2015

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Despite reports that NBC Universal is not involved in negotiations for Apple’s upcoming subscription TV replacement service, NBC still hopes to arrive on the Apple TV as soon as the second half of 2015, according to a source with knowledge of NBC’s digital roadmap. A recent presentation slide provided by the source shows that NBC wants to launch Apple TV, Amazon Fire TV, and Xbox apps during the second half of this year, following its existing apps for iOS and Android devices. NBC also would like to add new affiliate stations, Nielsen Rating integration, and support for Google’s Chromecast


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Nintendo to start making iPhone games, including first-party IP like Mario

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The jailbreak community has worked to get Mario onto the iPhone for years.

As reported by The Wall Street Journal, Nintendo has finally decided that it is time to start making mobile games for platforms like the iPhone. The company has confirmed it will begin developing titles for smartphones and other mobile devices (presumably, ‘tablets’) featuring famous franchises like Mario.

Until now, Nintendo has been resistant to share its first-party intellectual property  (‘IP’) outside of its own consoles. Clearly, it was worried that bringing characters like Mario to the iPhone would cannabilize sales of its own hardware like the Nintendo DS.  However, as part of a new partnership with a mobile gaming company, there has clearly been a change of heart by Nintendo executives.


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T-Mobile extends 10GB free LTE data to prepaid customers, includes data rollover for up to a year

T-Mobile announced Data Stash back in December, giving postpaid customers 10GB of LTE data free of charge and the ability to roll over their unused data month-to-month for up to a year. As of Sunday March 22nd, prepaid customers will now get to enjoy the same deal.

This month, we’re taking Data Stash even further.  I’m happy to announce that, starting Sunday March 22nd, Data Stash will start rolling out to Simple Choice prepaid customers. Every single one of our prepaid voice customers with a qualifying Simple Choice plan will start out with a Starter Stash with up to 10 GB of 4G LTE data. And when that’s all used up, they’ll start rolling forward their unused data for use up to a full year.  Automatically… and at no extra charge.

T-Mobile says that the ability to roll over data from month to month has been one of the most requested changes, with 27% of postpaid customers having already dipped into their data stash.

The full text of the press release can be found below.
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Apple Online Store goes down ahead of Spring Forward event

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The Apple Store is down, in preparation for announcements later today at Apple’s Spring Forward event. The store going down is a very strong indicator that something new will be available to buy after the event is over — but what products? The most likely answer is new MacBooks.

There is also the potential of Apple Watch preorders, although these are more likely to take place in a couple of weeks, assuming an April launch.


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EU court says ebooks aren’t books, must be subject to higher tax rates

Europe’s top court has declared that ebooks are ‘services’ rather than books, and that European countries are not allowed to give them the same favorable tax treatment as paper books. The reasoning, such as it is, is that ebooks cannot be used without a physical device, and ebooks are a service provided to those devices.

Both France and Luxembourg have applied to ebooks the same reduced rate of VAT (sales tax) enjoyed by books made from crushed trees. The WSJ reports that the EU has ruled that this is illegal.

Since 2012, France has applied a 5.5% VAT rate and Luxembourg a 3% VAT rate on e-books, the same rate as for paper books. The European Court of Justice said both countries must apply their normal VAT rate, which for France is 20% and for Luxembourg is 17%.

Europe already closed one ebook-related tax loophole: Amazon used to use its Luxembourg base as a reason to charge just 3% on ebook sales throughout Europe, but a change in the law forced it to apply the VAT rate applicable to the customer’s own country.

There is some small hope that sanity may prevail in future. The European Commission has said that there may be legal mechanisms through which countries can in future define their own policies, with an “extensive overhaul” of VAT rules to be completed next year. However, don’t be surprised if ‘harmonization’ of tax rates for paper and digital books results in higher taxes on the former to pay for lower taxes on the latter …

Apple of course had its own legal troubles around ebooks, with its pricing model found to amount to anti-competitive practices.

Via Engadget

‘Spring forward’ banners start going up at Yerba Buena ahead of March 9 event

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The banners for the Spring Forward Apple event have started going up at Yerba Buena, in preparation for March 9th. As is usual, the display mirrors the logo and patterns seen on the event invite sent last week. Apple has already been setting up an outdoor structure behind the venue, which will likely become the demo area for press when the event is over.

More pics below (we’ll update as the workers fill in the banner)  …


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Google said to be planning iOS support for Android Wear, could debut at I/O conference

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Last month a developer managed to hack together a solution that enabled iPhone users to see their notifications on Google’s Android-powered wearable operating system, but at the moment there is no official way to use the two competing platforms together. That could change at Google’s annual I/O conference later this year, if new rumors are to be believed.

According to French tech blog 01Net, Google is developing an update to Android Wear that would enable it work with Apple’s iOS devices…


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Gartner: iPhone worldwide sales topped Samsung in holiday quarter, but Samsung won the year

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Gartner is out with its latest report tracking smartphone movement during the previous year and more specifically the holiday quarter.

Headlining the report is news that over 1 billion smartphones were sold in 2014, a data point IDC first said was hit in the previous year, adding that two out of three phones sold last year qualified as smartphones.

Gartner’s data shows Apple topped Samsung in worldwide smartphone sales with 74,832,000 units shipped during the holiday quarter, just 1.8 million units more than Samsung, giving Apple 20.4% market share for the quarter, a virtual tie with Samsung’s 19.9%.
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Launch Center Pro is coming to the Apple Watch

David Barnard, CEO of Contrast, has today announced that they will be bringing a slimmed down version of Launch Center Pro to the Apple Watch. You can see how the app has been transformed from the grid appearance of the iOS version to a simple list, to optimise screen real estate on the Watch’s much smaller display. This means users can initiate quick actions from their wrist, rather than digging their phones out of their pockets.

The company will ‘hopefully’ have the app available in the App Store when the Watch ships sometime in April.

Another tweet indicates that the company is working on more WatchKit apps as well.


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Apple constructing outdoor building next to Yerba Buena, likely demo area for Watch event on March 9th

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We have received images of a white building under construction behind the Yerba Buena Center of the Arts, the venue for Apple’s ‘Spring Forward’ event on March 9th. The tipster said that security guards are patrolling the scene, wearing ‘Apple Security’ shirts, confirming the connection between the building and Apple.

Apple built a similar external structure for the Apple Watch’s original unveiling in September, which acted as a demo hall for the products (iPhone 6 and Apple Watch) that Apple had announced at the event prior. Given the similarities, it is likely that this is the purpose of this new building as well.

It is worth noting, however, that in the past Apple has simply used side rooms inside Yerba Buena for its demo areas. Unlike the Flint Center, previous events show that there is space for indoor demos if Apple wanted to use it.

More images after the break …


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Tim Cook says terrorism should not scare people into giving up their privacy

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In the second half of The Telegraph’s interview with Tim Cook, Apple CEO Tim Cook has reaffirmed his position on privacy. Cook says that whilst currently consumers do not understand the ramifications of sharing their data with third-parties, “one day they will”.

Moreover, Cook openly objects to governments that say data sharing is required to combat crime and terrorism. There has been pressure for tech companies to offer back-doors into encryption mechanisms, but a clear implication of this interview is that Apple will strongly oppose this view. Cook describes privacy as a ‘basic human right’.
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Swiss watchmakers debut first luxury smartwatches ahead of Apple Watch

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Apple Watch is launching in April, and Apple just scheduled a March 9th press event where it is expected to give it a proper introduction, but between those two dates Swiss watchmakers will finally unveil their own smartwatches that will likely compete with Apple’s high-end Apple Watch collection.
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Former Apple retail chief joins online retailer Nasty Gal, leads $16 million round of funding

Former Apple retail chief Ron Johnson is getting back into the fashion game. The man who helped shape the Cupertino company’s retail arm made the jump to become CEO of JCPenney after exiting Apple in 2011, but was eventually removed from his position there as well.

The undeterred Johnson announced today that he would be leading a $16 million round of funding in online women’s retailer Nasty Gal. Johnson has also been appointed to the retailer’s board of directors. Nasty Gal is currently in the process of launching its own physical stores, though it currently only has one location in Los Angeles.

Apple’s ex-exec recently helped raise $30 in funding for online shopping startup Enjoy, and was reported in late 2014 to be working on a gadget delivery service.

Sesame is a $99 smart lock that lets you unlock your current deadbolt from your iPhone

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Note: Kickstarter currently appears to be down possibly because of a certain new smartwatch

The iPhone-connected smart lock market is getting a new player today as Candy House introduces a new, competitively priced device called Sesame—a play on the phrase “open sesame”—that retrofits your existing deadbolt lock with modern smarts.

While current smart lock options carry higher price tags and require replacing existing hardware, Sesame starts at $99 ($89 early bird special) and adds smart lock features to most existing door locks. Check below for an excellent video demo and more info:
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Mercedes-Benz chairman not losing sleep over Apple Car, compares it to car guys making a smartphone

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Mercedes-Benz chairman Dieter Zetsche

It happens each time there is talk that Apple is preparing to enter a new product category: industry leaders issue the standard statement that they’re unfazed by potential Apple competition because 1) Apple makes computers and 2) this is their turf, their expertise.

Almost like fulfilling the prophecy, head of Mercedes-Benz cars Dieter Zetsche recently did just that while discussing the rumor with Australian publication motoring.com.au:

“If there were a rumour that Mercedes or Daimler planned to start building smartphones then they (Apple) would not be sleepless at night. And the same applies to me.”

Zetsche added that his position in saying that Apple building a car would be like Mercedes building a smartphone is “full of respect” for the iPhone maker.
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