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Everything you need to know about Apple's CEO

Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.

A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.

Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.

At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.

Cook has been very outspoken on a variety of social issues, including the need to protect user data and privacy, as evident by his vocal refusal to unlock an iPhone used by one of the San Bernardino gunmen. Cook has also voiced his displeasure with controversial legislation that enables LGBT discrimination in a handful of states in the United States. Likewise, Cook has frequently called on the United States Congress to pass LGBT protection legislation. He became the first openly gay CEO of a Fortune 500 company in 2014, as well. Cook has led Apple in the San Francisco Pride Parade in recent years.

View all Tim Cook-related articles below:

Yet another analyst raises AAPL target price, this time based on expected Services growth

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Yesterday, a Morgan Stanley analyst expressed just how big of an impact the upcoming iPhone 8 could have on Apple’s stock price and unit sales. Now, RBC analyst Amit Daryanani has expressed his own bullish attitude towards AAPL, but his expectations are based almost entirely on Apple’s Services sector.


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Tim Cook introduces Al Gore’s new movie ‘An Inconvenient Sequel: Truth to Power’ in Silicon Valley

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Former vice president and current Apple board member Al Gore today debuted his new movie “An Inconvenient Sequel: Truth to Power” in Silicon Valley. The movie comes as a sequel to the original film debuted in 2006.

In attendance of the debut in Silicon Valley today were Apple CEO Tim Cook and VP of Environment, Policy, and Social Initiatives Lisa Jackson…


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Tim Cook calls AirPods a ‘cultural phenomenon’ at shareholders meeting, says Apple will ‘do more in the pro area’

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Apple held its annual shareholders meeting at its headquarters in Cupertino today where top lawyer Bruce Sewell and CEO Tim Cook fielded questions and comments from investors. Nine proposals were detailed and voted on in total, followed by the re-approval of each board member. Cook also fielded some interesting questions including one on Apple making a round dumb phone with smart features and Apple’s plans to do more in the pro space…


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Tim Cook talks with iPhone user battling cerebral palsy in visit to Glasgow retail store

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As he continues making the rounds in Europe. Tim Cook made an appearance at Apple’s retail location in Glasgow. While Cook has stopped in at multiple Apple Stores over the last week, this visit is especially notable because Cook got the opportunity to talk to Angela Reed, a cerebral palsy sufferer who relies on iPhone for its accessibility features…


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Apple CEO Tim Cook says he regards AR ‘as a big idea like the smartphone’

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Pokémon Go has elements of AR in its gameplay

Tim Cook really wants people to know that he’s deeply interested in AR. The Apple CEO hypes augmented reality every chance he gets, and he’s doing it in the same way he teased the wrist as an interesting space before the Apple Watch and the living room as stuck in the 70s before tvOS.

During his week-long trip across Europe, Cook went as far as saying he regards AR “as a big idea like the smartphone” in an interview with The Independent.


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Tim Cook receives honorary degree from University of Glasgow, denounces Trump immigration order

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Update: A full video of Cook’s appearance at the University of Glasgow can be seen below. It’s not great quality, but it’s something.

Apple CEO Tim Cook today received an honorary degree from the University of Glasgow, in the UK. The ceremony (video below) was then followed by a brief interview where Cook described the institution as ‘one of the finest universities in the world’. He also condemned the Donald Trump immigration order, saying that ‘if we stand and say nothing, we become a part of it’.

Watch Tim Cook receive his degree after the jump as well as his answers to questions about coding in school, Steve Jobs, Apple’s role in activism and more …


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HomeKit in iOS 10: Tim Cook’s routines, helpful resources, and more

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During Apple’s Q1 earnings call this week, Tim Cook used HomeKit as an example of how the iPhone is expanding Apple’s ecosystem into new areas where it can innovate:

Our ecosystem is broadening to more and more of the areas where people spend their time. At the gym, on the go, in the home, and on the job. […]

And we are leading the industry by being the first to integrate home automation into a major platform with iOS 10.

As our resident HomeKit enthusiast, Cook discussing the feature during Apple’s earnings call caught my attention. Cook even describes how he’s personally using HomeKit. Below I’ll unpack exactly what Cook said about HomeKit, a bit about how I’m using it as well, and some helpful HomeKit resources.


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Tim Cook: Hundreds of Apple employees affected by immigration ban, company considering legal action

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Tim Cook has told the WSJ that hundreds of the company’s employees have been affected by Trump’s executive order on immigration, and says that Apple is considering taking legal action. He also said that the company would be supporting employee fundraising efforts for organizations providing relief to refugees.

Cook said that he hopes that the White House can be persuaded to rescind the order, but that the company may resort to the courts if not …


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Tim Cook says he’s open to settling Qualcomm lawsuit, but expects a lengthy legal battle

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One of the more pressing questions during Apple’s earning call earlier this afternoon centered on the company’s current litigation battle with Qualcomm. Toni Sacconaghi of Bernstein pressed Tim Cook for comments on Apple’s decision to sue Qualcomm, bringing up a past instance of Cook saying that he hated litigation:

“I’ve always hated litigation, and I continue to hate it, and I highly prefer to settle versus battle.”


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In memo to employees, Tim Cook says Trump’s immigration order is ‘not a policy we support’

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Joining a variety of tech leaders in doing so, Tim Cook today told Apple employees in a memo that the company does not support the executive orders signed by President Donald Trump to limit immigration from foreign countries to the United States. In the memo, obtained by The Verge, Cook explains that the order simply is “not a policy we support.”


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Tim Cook in Washington: Meetings w/ Sen. Hatch & Dept of Veterans Affairs, dinner w/ Jared Kushner & Ivanka Trump

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Tim Cook has held a pair of notable meetings in Washington D.C. this week according to reports. First, BuzzFeed News reports that Cook met with Senator Orrin Hatch on Capitol Hill, while Politico reports that he also went to dinner with Ivanka Trump and her husband, Jared Kushner. Apple VP of environment, policy, and social initiatives Lisa Jackson was also in attendance at the dinner.


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Trump says Tim Cook has ‘eyes open’ on US-assembled iPhones, Apple wants to do ‘something major’

In a new interview with Axios, President-elect Donald Trump shared his latest expectations on Apple bringing iPhone production stateside as he has previously demanded. Although there is much speculation about the feasibility and cost-effectiveness of such a move, Trump believes Apple CEO Tim Cook would like to pursue something big related to Apple’s U.S. manufacturing…


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Apple’s Campus 2 starts looking less like a construction site as it prepares for grand opening [Video]

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The latest drone flyover of Apple’s under construction Campus 2 headquarters in Cupertino arrives today showing recent progress at the site expected to officially open its doors early this year. The footage comes courtesy of drone pilot and YouTuber Matthew Roberts.

In the video, we can see that Apple has done a lot of cleaning up in recent weeks as it continues with landscaping and earthwork on the surrounding site. Apple expects to wrap up the landscaping work sometime in Q2 this year, according to its latest general project schedule, but it could begin moving in as early as later this month. 

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Apple cuts Tim Cook’s pay by $1.5M as company announces 2017 shareholder meeting

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Apple has cut Tim Cook’s 2016 pay by a little over $1.5M after the company failed to achieve both revenue and profit goals. The news that Cook’s compensation was cut from $10.28M in 2015 to $8.75M in 2016 was spotted in a regulatory filing by the WSJ.

Apple said its annual sales of $215.6 billion were 3.7% below its target of $223.6 billion, and its operating income of $60 billion was 0.5% short of the $60.3 billion target. As a result, company executives got 89.5% of their targeted annual cash incentive.

Cook wasn’t the only one to lose out …


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Tim Cook accused of being ‘disrespectful to the Irish people’ after refusing to appear before tax probe committee

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Apple’s tax battle in Ireland has been a long and convoluted affair for the company, but adding insult to injury, Tim Cook is now being accused of being “disrespectful” to the country and its citizens.

As noted by The Financial Times, Cook turned down an invitation to talk to a committee of governmental officials investigating Apple’s tax setup in the country, a move that has been seen by some as disrespectful…


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Tim Cook calls AirPods ‘a run away success’, says Apple making units ‘as fast as we can’

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Tim Cook was spotted today visiting the floor of the New York Stock Exchange where he was asked by CNBC about the recently launched (and backordered) AirPods. The Apple CEO described the new wireless earphones as “a run away success” and promised Apple is making more units “as fast as we can” when asked about supply constraints.


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