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Everything you need to know about Apple's CEO

Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.

A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.

Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.

At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.

Cook has been very outspoken on a variety of social issues, including the need to protect user data and privacy, as evident by his vocal refusal to unlock an iPhone used by one of the San Bernardino gunmen. Cook has also voiced his displeasure with controversial legislation that enables LGBT discrimination in a handful of states in the United States. Likewise, Cook has frequently called on the United States Congress to pass LGBT protection legislation. He became the first openly gay CEO of a Fortune 500 company in 2014, as well. Cook has led Apple in the San Francisco Pride Parade in recent years.

View all Tim Cook-related articles below:

HomeKit in iOS 10: Tim Cook’s routines, helpful resources, and more

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During Apple’s Q1 earnings call this week, Tim Cook used HomeKit as an example of how the iPhone is expanding Apple’s ecosystem into new areas where it can innovate:

Our ecosystem is broadening to more and more of the areas where people spend their time. At the gym, on the go, in the home, and on the job. […]

And we are leading the industry by being the first to integrate home automation into a major platform with iOS 10.

As our resident HomeKit enthusiast, Cook discussing the feature during Apple’s earnings call caught my attention. Cook even describes how he’s personally using HomeKit. Below I’ll unpack exactly what Cook said about HomeKit, a bit about how I’m using it as well, and some helpful HomeKit resources.


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Tim Cook: Hundreds of Apple employees affected by immigration ban, company considering legal action

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Tim Cook has told the WSJ that hundreds of the company’s employees have been affected by Trump’s executive order on immigration, and says that Apple is considering taking legal action. He also said that the company would be supporting employee fundraising efforts for organizations providing relief to refugees.

Cook said that he hopes that the White House can be persuaded to rescind the order, but that the company may resort to the courts if not …


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Tim Cook says he’s open to settling Qualcomm lawsuit, but expects a lengthy legal battle

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One of the more pressing questions during Apple’s earning call earlier this afternoon centered on the company’s current litigation battle with Qualcomm. Toni Sacconaghi of Bernstein pressed Tim Cook for comments on Apple’s decision to sue Qualcomm, bringing up a past instance of Cook saying that he hated litigation:

“I’ve always hated litigation, and I continue to hate it, and I highly prefer to settle versus battle.”


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In memo to employees, Tim Cook says Trump’s immigration order is ‘not a policy we support’

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Joining a variety of tech leaders in doing so, Tim Cook today told Apple employees in a memo that the company does not support the executive orders signed by President Donald Trump to limit immigration from foreign countries to the United States. In the memo, obtained by The Verge, Cook explains that the order simply is “not a policy we support.”


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Tim Cook in Washington: Meetings w/ Sen. Hatch & Dept of Veterans Affairs, dinner w/ Jared Kushner & Ivanka Trump

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Tim Cook has held a pair of notable meetings in Washington D.C. this week according to reports. First, BuzzFeed News reports that Cook met with Senator Orrin Hatch on Capitol Hill, while Politico reports that he also went to dinner with Ivanka Trump and her husband, Jared Kushner. Apple VP of environment, policy, and social initiatives Lisa Jackson was also in attendance at the dinner.


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Trump says Tim Cook has ‘eyes open’ on US-assembled iPhones, Apple wants to do ‘something major’

In a new interview with Axios, President-elect Donald Trump shared his latest expectations on Apple bringing iPhone production stateside as he has previously demanded. Although there is much speculation about the feasibility and cost-effectiveness of such a move, Trump believes Apple CEO Tim Cook would like to pursue something big related to Apple’s U.S. manufacturing…


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Apple’s Campus 2 starts looking less like a construction site as it prepares for grand opening [Video]

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The latest drone flyover of Apple’s under construction Campus 2 headquarters in Cupertino arrives today showing recent progress at the site expected to officially open its doors early this year. The footage comes courtesy of drone pilot and YouTuber Matthew Roberts.

In the video, we can see that Apple has done a lot of cleaning up in recent weeks as it continues with landscaping and earthwork on the surrounding site. Apple expects to wrap up the landscaping work sometime in Q2 this year, according to its latest general project schedule, but it could begin moving in as early as later this month. 

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Apple cuts Tim Cook’s pay by $1.5M as company announces 2017 shareholder meeting

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Apple has cut Tim Cook’s 2016 pay by a little over $1.5M after the company failed to achieve both revenue and profit goals. The news that Cook’s compensation was cut from $10.28M in 2015 to $8.75M in 2016 was spotted in a regulatory filing by the WSJ.

Apple said its annual sales of $215.6 billion were 3.7% below its target of $223.6 billion, and its operating income of $60 billion was 0.5% short of the $60.3 billion target. As a result, company executives got 89.5% of their targeted annual cash incentive.

Cook wasn’t the only one to lose out …


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Tim Cook accused of being ‘disrespectful to the Irish people’ after refusing to appear before tax probe committee

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Apple’s tax battle in Ireland has been a long and convoluted affair for the company, but adding insult to injury, Tim Cook is now being accused of being “disrespectful” to the country and its citizens.

As noted by The Financial Times, Cook turned down an invitation to talk to a committee of governmental officials investigating Apple’s tax setup in the country, a move that has been seen by some as disrespectful…


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Tim Cook calls AirPods ‘a run away success’, says Apple making units ‘as fast as we can’

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Tim Cook was spotted today visiting the floor of the New York Stock Exchange where he was asked by CNBC about the recently launched (and backordered) AirPods. The Apple CEO described the new wireless earphones as “a run away success” and promised Apple is making more units “as fast as we can” when asked about supply constraints.


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Tim Cook tells desktop Mac fans not to worry, says Apple has ‘great desktops’ in its roadmap

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Earlier this evening, we shared a post from Tim Cook on Apple’s internal employee info service Apple Web in which the CEO discussed his reasoning for meeting with President-elect Donald Trump. Now, TechCrunch has shared more posting from Apple Web, one of which focuses on Tim Cook’s stance regarding the future of the Mac…


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Tim Cook explains reasoning for Trump meeting to employees, says ‘you don’t change things by yelling’

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Last week, Tim Cook was part of a roundtable meeting with President-elect Donald Trump and other technology executives, including Jeff Bezos, Larry Page, Eric Schmidt, and Elon Musk. Given that Cook and Trump have pretty apparent differences on the surface, many wondered why Cook attended the meeting in the first place.

Cook was asked this very question on Apple’s internal employee info service Apple Web today, and TechCrunch got its hands on the answer.


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Tim Cook 11th best-value CEO, behind Alphabet and China Mobile – Bloomberg

Bloomberg has listed Tim Cook as the 11th best-value CEO in a ranking of the world’s largest companies. The company based its rankings on a comparison of pay against profits averaged over three years.

Calculations of total pay factor in salary, bonuses, stock/options/incentives, retirement plans and miscellaneous payments. Cook’s total remuneration last year was just under $10.3M, against average AAPL profits of $22B.

While impressive, it wasn’t enough to put Cook into the top 10 …


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Tim Cook and other top tech leaders reportedly headed for Dec. 14 summit at Trump Tower

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Last week, USA Today shared an article reporting that President-elect Donald Trump has invited top technology leaders to a summit in Manhattan at Trump Tower on December 14. The invitations were reportedly sent by his campaign manager, Reince Priebus, son-in-law Jared Kushner, and transition advisor, Peter Thiel.


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Apple shows enormity of rapidly progressing Campus 2 w/ interior shots ahead of move-in

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Apple this week shared photos of its under construction Campus 2 with employees, including some of the first interior shots of the building that is now nearing completion. The photos don’t appear to be meant for public consumption, but were published today by French blog macgeneration.

As part of the memo to employees, Apple reportedly said that around 5,200 people are currently working the site.  The photos, which are some of the first of the building’s interior, shows the enormity of the structure from a ground-level perspective.

One shot shows work on a “Caffè Macs” location, Apple’s company cafeteria, that is housed in the main spaceship-shaped building:


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UBS analyst who questioned Cook on strategy discusses ‘jobs theory,’ Apple culture & more

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In the earnings call following Apple’s Q4 2016 financial results, UBS managing director Steven Milunovich asked CEO Tim Cook a rather pointed question: ‘Does Apple has a grand strategy for what it wants to do over next 3-5 years? Or does it react to the market then decide?’

Cook was widely felt to be uncomfortable with the question, and Milunovich has now explained why he asked it, and how well prepared he thinks Apple is for the future …


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Trump tells Tim Cook directly he wants Apple to make products in the USA, promises tax incentives

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President-elect Donald Trump promised during his campaign that he would ‘get Apple to start making their computers and their iPhones on our land, not in China’ – and he has now said the same thing directly to Apple CEO Tim Cook. He told the New York Times what he’d said.

I got a call from Tim Cook at Apple, and I said, ‘Tim, you know one of the things that will be a real achievement for me is when I get Apple to build a big plant in the United States, or many big plants in the United States, where instead of going to China, and going to Vietnam, and going to the places that you go to, you’re making your product right here.’

Cook reportedly responded with a brief and non-committal comment …


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