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Everything you need to know about Apple's CEO

Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.

A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.

Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.

At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.

Cook has been very outspoken on a variety of social issues, including the need to protect user data and privacy, as evident by his vocal refusal to unlock an iPhone used by one of the San Bernardino gunmen. Cook has also voiced his displeasure with controversial legislation that enables LGBT discrimination in a handful of states in the United States. Likewise, Cook has frequently called on the United States Congress to pass LGBT protection legislation. He became the first openly gay CEO of a Fortune 500 company in 2014, as well. Cook has led Apple in the San Francisco Pride Parade in recent years.

View all Tim Cook-related articles below:

Apple’s ‘Hey Siri’ Event Roundup: Upgraded iPhone 6s, Bigger iPad Pro, Revamped Apple TV + Apple Watch updates

Apple’s Wednesday, September 9th event is shaping up to be one of the largest in the company’s history. The Cupertino-based company is planning to unveil several major new products on stage, including a pair of new iPhones with revamped internals, a sequel to the Apple TV, a larger version of the iPad Air, a refreshed iPad mini, and new Apple Watch accessories. The company is also likely to discuss at least two of its latest software platforms: iOS 9 and watchOS 2. We’ve reported the lion’s share of what is to come at next week’s event, so this article outlines everything we’re expecting and adds some new details…


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Tim Cook’s political savvy profiled as Apple joins Pentagon effort to build military wearables

Tim Cook’s efforts to influence policy in Washington DC in ways that better serve Apple have been hard to miss during his tenure as CEO. Pushing the company’s strong stance on privacy has been met with great pushback from the justice department and Apple was unhappy with how the ebook pricing case against it went so it’s no surprise its lobbying efforts have climbed in recent years. Now Politico, a news site focused on politics, has dedicated a lengthy 4,000+ word profile on Tim Cook’s relationship with Washington DC over the last four years.
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IDC lowers tablet forecast as it anticipates a larger iPad Pro & more 2-in-1 hybrids

IDC today published an updated forecast for worldwide tablet shipments this year, predicting the segment will experience a “notable slowdown” with both iOS and Android expected to record a year over year decline in growth. While IDC notes that the majority of the 212 million tablets it expects to ship this year will be “pure slate tablets”, it does anticipate growth in the 2-in-1 hybrid tablet/laptop category, of which it’s apparently including the larger 12-inch+ iPad that Apple is expected to introduce later this year:
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Tim Cook awarded $58M of Apple stock for performance & tenure achievements

As noted in a filing with the U.S. Securities and Exchange Commission today, Tim Cook on Monday was awarded 560,000 restricted Apple stock units. Cook was given these stocks as time and performance awards. At Apple’s stock price at the end of day Tuesday of $103.12, those stocks are worth roughly $57.5 million.


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Tim Cook’s email to Jim Cramer may have violated SEC rules, say lawyers

The email Apple CEO Tim Cook sent to CNBC analyst Jim Cramer, and which was read on the air, may have violated Securities and Exchange Commission regulations, according to lawyers speaking to MarketWatch. The regulations are designed to ensure that information that may impact a company’s share price is made available to the public in a fair and open way, rather than privately disclosed to particular individuals or entities.

Cook’s email revealed that the growth in iPhone activations “has actually accelerated over the past few weeks, and we have had the best performance of the year for the App Store in China during the last 2 weeks” – information that Apple had not previously disclosed … 
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Tim Cook set to speak at Box’s BoxWorks conference next month

Apple hasn’t officially confirmed its expected September 9th iPhone 6S event just yet, but we now know where Tim Cook will be at the end of next month. Box announced today that the Apple CEO will be joining Box CEO Aaron Levie for a fireside chat to open the enterprise cloud service’s BoxWorks conference in California. The conference runs September 28-30 at Moscone Center in San Francisco with Cook’s fireside chat set to take place on September 29th. 
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Tim Cook assures investors, via Jim Cramer email, that Apple is still seeing strong China growth

Cook surprised Cramer on his 10th anniversary episode of Mad Money earlier this year.

Although the stock market is currently experiencing turbulence, with $AAPL stock dipping below $100 in pre-market trading, Tim Cook has made a rare exception and directly responded to CNBC analyst Jim Cramer who raised doubts about Apple’s Chinese growth. Cook notes that Apple has seen strong business growth for its products in China though July and August. Quoting from the email via CNBC:

Growth in iPhone activations has actually accelerated over the past few weeks, and we have had the best performance of the year for the App Store in China during the last 2 weeks.


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Tim Cook discussing Apple education program for public schools Monday on GMA interview

Just as many students and teachers around the country are preparing to start or already have started the new school year, Apple is set to announce a new education program that aims to ‘end America’s public schools’ digital divide’. The new plan will be unveiled tomorrow morning with ABC’s Good Morning America program airing an exclusive interview with Apple CEO Tim Cook discussing the company’s latest education initiative with Robin Roberts (seen wearing an Apple Watch in the promo shot).
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Apple releases updated diversity report, “a lot more work to be done” says Cook

Apple has updated its diversity report with new data about gender, race, and ethnicity hiring at the company. The updated diversity report comes one day after Apple committed to sponsoring a minority-focused technology program and one year after releasing its first report on such data.

While the new data does not show dramatic diversity improvements compared with last year’s report, Apple does highlight some key changes in hiring over the last 12 months. The company is still mostly male with men accounting for 69% of Apple around the world, but that’s moved slightly from 70% a year ago.

The same is true for race, as whites make up 54% of the overall company in the United States, but the new report shows an increase in Asian (18% from 15%) and black (8% from 7%) employees from the previous year.

Apple’s report also breaks out gender, race and ethnicity of new hires over the last year, with 35% of new employees around the world being woman.and in the United States, 19% of US hires being Asian, 13% Hispanic, and 11% black. Apple’s diversity website further breaks out each group by sector, including tech and non-tech jobs, leadership, retail, and retail leadership.

Denise Young Smith, Apple’s VP of Worldwide Human Resources, sent the following memo to employees regarding the latest diversity report:
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Apple spends $700K/year on keeping CEO Tim Cook safe – SEC filing

One of the numbers disclosed in Apple’s Schedule 14A filing with the Securities and Exchange Commission was the amount Apple spends annually on protecting CEO Tim Cook. Patently Apple spotted the entry listing “security expenses in the amount of $699,133.”

Tim Cook rarely has much visible security when seen at public events, but bodyguards are doubtless there in the background. It’s likely that a sizeable chunk of the expenditure protects his surprisingly modest four-bedroom home … 
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Rep. Barbara Lee calls on Apple to release federal hiring diversity data after meeting with Tim Cook

Congressional Black Caucus member and California Congresswoman Barbara Lee has called on Apple to release federal data on the diversity of its workforce, following a meeting with Tim Cook to discuss the issue, reports USA Today.

Apple is one of a number of tech companies that issues its own reports on employee diversity, but refuses to release data from its federally-mandated filing. Companies are required by law to file the information, but are not obligated to make it public … 
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Tim Cook greets customers in Istanbul as Apple Watch launches in 3 new countries

As expected, Apple Watch launched today in three new countries. Starting today, Apple’s wearable is available in Turkey, Russia, and New Zealand. This expansion comes after a launch in seven new countries earlier this month. Apple CEO Tim Cook was in Istanbul, Turkey to celebrate the launch and took to his Twitter account to share his experience.


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Report: Why Apple’s electric car negotiations w/ BMW stalled, could potentially resume

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News first surfaced earlier this year that Apple and BMW had engaged in negotiations over the possibility of the Cupertino company using components from the carmaker for its own electric vehicle project. The negotiations reportedly fell through following a visit by Tim Cook and other Apple execs to BMW in Germany, but a report from Reuters today adds that talks between the two companies “may be revived at a later stage.”

The report also shares some more insight into Cook’s visit to BMW, noting that talks have stalled due to Apple wanting to “explore developing a passenger car on its own”:

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Apple backing LGBT anti-discrimination Equality Act

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Apple is officially putting its weight behind new LGBT anti-discrimination legislature currently being proposed in Congress. The company said in a statement to the Human Rights Campaign that it actively supports the Equality Act.

At Apple we believe in equal treatment for everyone, regardless of where they come from, what they look like, how they worship or who they love. We fully support the expansion of legal protections as a matter of basic human dignity.

Apple’s support for the bill that would expand federal protections in the workplace to LGBT Americans in all states follows several years of Apple CEO Tim Cook calling on Congress to pass such legislation, and Apple’s backing is in line with its own company policies.
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Apple’s cash pile crosses $200 billion for the first time

Apple has just announced record quarterly earnings with $10.7 billion of operating profit. This revenue accumulation has resulted in Apple’s biggest ever cash hoard, now standing at $202 billion dollars. This is up from the record $194 billion level reported in the previous quarter and despite Apple giving away $13 billion to shareholders through its capital returns program.


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Tim Cook meets with Bill Gates, other tech execs at Sun Valley media conference (Gallery)

New photos show Apple CEO Tim Cook appeared at the Sun Valley media conference this week, one of the few industry events the executive has been known to attend in recent years. We noted last month that Cook was once again on the guest list this year but photos published today show Cook was indeed in attendance and mingling with fellow tech executives. 

The photos from The Daily Mail show Cook meeting with Microsoft’s Bill Gates, Pinterest’s Ben Silbermann, and IBM’s chief executive Ginni Rometty. Last year Apple announced a partnership with IBM that resulted in the companies collaborating on iPad, iPhone and now Apple Watch apps and services designed specifically for enterprise customers.

Apple’s senior vice president of Internet Software and Services Eddy Cue was also spotted attending the event. More photos of Cook and Cue at Sun Valley are below.

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Apple CEO Tim Cook joins Duke University Board of Trustees for 6-year term

Apple CEO Tim Cook, an MBA graduate and devoted booster of Duke University, has been appointed to the school’s Board of Trustees for a six-year term. Cook and seven other people joined the Board on July 1, bringing it to a total of 37 members — a size that suggests Cook will not be unduly distracted from his work at Apple.

The Board is the University’s governing body, responsible for its “educational mission and fiscal policies.” Fellow new Board members include NBA Commissioner Adam Silver, Coca-Cola Foundation Chairwoman and VP of Coca-Cola Global Community Affairs Lisa Borders, and two experts on financial services.

[youtube https://www.youtube.com/watch?v=EZPYLZ7I6gs?rel=0&showinfo=0&w=704&h=396]

Cook has appeared at Duke a number of times during his years at Apple, notably offering leadership tips (above) during a 2013 interview at the Fuqua School of Business, his alma mater. He attended the 2015 NCAA basketball championship game back in April, wearing a blue sweater in the Duke Blue Devils’ classic color, and posing for photos with fans of the team.

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Tim Cook among tech & media execs invited to Sun Valley conference next month

Tim Cook at last year’s Sun Valley conference

Apple CEO Tim Cook has once again been invited to the high profile Sun Valley conference this year, Variety reports, where media moguls and tech industry leaders gather annually to meet and attend panels covering the business. Cook’s attendance this year will mark his fourth consecutive year on the private invitation roster since he was spotted with Twitter/Square iCEO/CEO Jack Dorsey at the event in 2012.
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Opinion: Apple’s App Store needs to join the Confederate flag boycott

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Apple’s App Store should join Amazon, eBay, Walmart and others in boycotting the Confederate Flag

[Update 6/25/15: Apple has begun removing apps that “use the Confederate flag in offensive or mean-spirited ways” without removing apps with “educational or historical uses”.]

Apple’s Tim Cook added his voice to the chorus of CEOs speaking against displaying the Confederate Flag on Sunday, indirectly referencing it as a symbol for racism. In a tweet, Cook called to honor the lives of the victims in last week’s tragic South Carolina shooting by “eradicating racism & removing the symbols & words that feed it.” An Alabama native like myself, Cook has been a strong proponent for equality during his tenure as CEO, often speaking out against the South’s tarnished history and the changes we still need to address.

With major physical and online retailers including Walmart, Target, Sears, Amazon, eBay, and Etsy now publicly supporting the boycott against the Confederate flag by removing merchandise that displays it, I believe it’s time for Tim Cook’s Apple to join the campaign by removing digital goods that display the Confederate flag on the App Store.
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Tim Cook: Apple Watch attracting more developer interest than early iPhones and iPads

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In an interview with the Chinese language edition of Bloomberg Businessweek, Tim Cook noted that developers are showing more interest in the Apple Watch than they had in the iPhone and iPad at a similar early stage.

Developers are working on more than 3,500 apps for the gadgets, he said. That’s well ahead of the 500 apps available for the 2008 edition of the iPhone and the 1,000 for the first iPad in 2010, he added.

Cook also confirmed what most had assumed: the gold color introduced for the iPhone, iPad and now MacBook (and presumably real gold for the Watch) was “in part” driven by the popularity of the color in China. Greater China now accounts for a whopping 29% of Apple’s revenue … 
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Numbers from WWDC: Siri gets 40% faster, more accurate, 2500 Apple Pay banks, iOS/OS X growth, more

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Apple CEO Tim Cook kicked off the company’s WWDC keynote presentation today with its usual update on numbers and growth since last checking in. The big numbers so far from today’s event: Siri is now 40% faster and more accurate, the company now supports 2500 banks for Apple Pay, and iOS and OS X adoption continues to outpace the competition. 

Head below for a full roundup of notable numbers and company stats announced during today’s event (we’ll be updating as more come up):
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Coming at WWDC 2015: New Apple Watch SDK, Quality-focused/refreshed iOS 9 & OS X 10.11, Apple Music

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Apple’s annual Worldwide Developers Conference is about to kick off. On Monday, June 8th, company executives will take the stage at San Francisco’s Moscone Center to provide their annual roadmap for Apple’s software, services, and devices.

Traditionally, Apple has used the conference to introduce major upgrades to the iPhone, iPad, and iPod touch operating system iOS, as well as the Mac operating system OS X, along with new services. Of course, 2015 will be no different. Apple has been preparing a new version of iOS 9 codenamed “Monarch,” a release of OS X 10.11 codenamed “Gala,” a new streaming Apple Music service based on Beats Music, and updates for the Apple Watch.

Over the last several years, we have provided advance reports on the lion’s share of announcements that will be made at WWDC, as well as a comprehensive roundup ahead of the event. Read on for our roundup of what’s coming, along with fresh new details not found in our earlier reports.


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Apple ranks in at number 5 on latest Fortune 500 list

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Apple ranks in at number 5 on the latest Fortune 500, the annual list that ranks US companies by revenue, this time for fiscal year 2014. The company maintains its same position as last year behind Berkshire Hathaway (no. 4), Chevron (no. 3), Exxon Mobil (no. 2), and Wal-Mart Stores (no. 1).

While Apple comes in at fifth place for revenue, Fortune notes that it “boasts both the biggest profits of any company on the list ($39.5 billion) and the highest market value (more than $700 billion).”
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Tim Cook talks privacy & encryption, criticizes Google during award reception

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While speaking at the Electronic Privacy Information Center’s (EPIC) Champions of Freedom Awards Dinner yesterday night, Apple CEO Tim Cook gave a speech during which he addressed the ongoing issues that surround privacy in the technology space. Cook, who was not physically in Washington D.C. for the event but rather spoke remotely, commented on both the steps Apple takes at ensuring customer privacy and how other companies are failing at the same task (via TechCrunch).


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