Tim Cook

1,077 'Tim Cook' stories February 2010 - July 2014

See All Stories

Everything you need to know about Apple's CEO

Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.

A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.

Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.

At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.

Cook has been very outspoken on a variety of social issues, including the need to protect user data and privacy, as evident by his vocal refusal to unlock an iPhone used by one of the San Bernardino gunmen. Cook has also voiced his displeasure with controversial legislation that enables LGBT discrimination in a handful of states in the United States. Likewise, Cook has frequently called on the United States Congress to pass LGBT protection legislation. He became the first openly gay CEO of a Fortune 500 company in 2014, as well. Cook has led Apple in the San Francisco Pride Parade in recent years.

View all Tim Cook-related articles below:

Apple ‘tentatively’ plans mid-September iPhone event as iOS 8 nears completion

Mark Gurman Jul 23 2014 - 7:38 am PT

Apple is gearing up for its first major hardware and software launches of 2014. The Cupertino-based company is “tentatively” planning a keynote address in mid-September to announce the iPhone 6 and provide final details on iOS 8, according to sources briefed on the plans.

These people say that the second and third weeks of September are the mostly likely weeks for the event to be held, but they add that manufacturing uncertainties could alter the event’s timeframe. A decision has not been finalized, and sources made it clear that the plans are in flux.

The event will showcase at least the new iPhone 6 with a 4.7-inch screen, the sources say, but a final decision on debuting the larger, 5.5-inch “phablet” model at the event has not been made. The 4.7-inch variant of the new phone is farther along in both internal testing and manufacturing preparation, the sources added.

Expand
Expanding
Close

Apple announces Q3 2014 revenue of $37.4b: 35.2m iPhones, 13.2m iPads, 4.4m Macs

Mark Gurman Jul 22 2014 - 1:32 pm PT

Apple today announced its Q3 2014 earnings results, revealing that the company pulled in $37.4 billion in revenue and $7.7 billion in profit during the quarter.

Apple® today announced financial results for its fiscal 2014 third quarter ended June 28, 2014. The Company posted quarterly revenue of $37.4 billion and quarterly net profit of $7.7 billion, or $1.28 per diluted share. These results compare to revenue of $35.3 billion and net profit of $6.9 billion, or $1.07 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 36.9 percent in the year-ago quarter. International sales accounted for 59 percent of the quarter’s revenue.

Apple, as always, has also disclosed sales numbers for its main revenue generators. The company sold:

35.2 million iPhones
13.2 million iPads
4.4 million Macs
2.9 million iPods

Apple’s guidance for the quarter indicated revenue results between $36 and $38 billion, which Apple met.

Here’s Apple CEO Tim Cook on the results:

“Our record June quarter revenue was fueled by strong sales of iPhone and Mac and the continued growth of revenue from the Apple ecosystem, driving our highest EPS growth rate in seven quarters,” said Tim Cook, Apple’s CEO. “We are incredibly excited about the upcoming releases of iOS 8 and OS X Yosemite, as well as other new products and services that we can’t wait to introduce.”

Here’s newly instated CFO Luca Maestri with his thoughts:

“We generated $10.3 billion in cash flow from operations and returned over $8 billion in cash to shareholders through dividends and share repurchases during the June quarter,” said Luca Maestri, Apple’s CFO. “We have now taken action on over $74 billion of our $130 billion capital return program with six quarters remaining to its completion.”

Apple’s Q3 has been relatively quiet in terms of new product announcements, but the Cupertino-company did announce major moves such as the impending acquisition of Beats Electronics and Beats Music along with an expansive future partnership with IBM for enterprise-related initiatives.

These numbers compare to last quarter’s results of $45.6 billion in revenue and sales of 43.7 million iPhones, 16.3 million iPads, and 4.1 million Macs. You can also compare today’s numbers to analyst expectations from before the announcement. Apple is also holding a conference call today at 2 PM Pacific/5 PM Eastern time, which we will be covering live. Cook and Maestri will likely share prepared remarks and then take a series of questions at the end from financial analysts.

For Q4 2014, Apple is providing guidance between $37 billion and $40 billion. The full Q3 earnings results release is below:

Expand
Expanding
Close

Opinion: Seven reasons why the IBM partnership could be a pretty big deal for Apple

Ben Lovejoy Jul 16 2014 - 6:17 am PT

Wall Street seemed pretty unmoved by Apple’s announcement of its partnership with IBM, the pre-market share price barely twitching, and analysts pointing to the high level of existing iOS usage in the enterprise sector, suggesting that only trivial gains would result.

Part of the reason for that impression is the hype Apple has given to the penetration level of iOS devices in enterprise. Back in January, Tim Cook described the numbers as “unbelieveable,” stating that the iPhone is used in 97 percent and of Fortune 500 companies and the iPad in 98 percent.

It doesn’t sound from these impressive figures that there’s much room for growth. But I think the reality is somewhat different …
Expand
Expanding
Close

Tim Cook to employees on IBM partnership: ‘I’m really excited to see it take off’ (Memo)

Mark Gurman Jul 15 2014 - 2:00 pm PT

<a href="https://twitter.com/darth/status/489149634883747840/photo/1">Image by @Darth</a>

Earlier today, Apple and IBM announced an expansive, long-term partnership to integrate Apple’s iOS devices into the Enterprise with big data software powered by IBM. The partnership will allow for IBM to sell iPads and iPhones to its Enterprise customers, and the duo are also working on jointly developed software for the enterprise. The companies are also developing an enhanced AppleCare protection service for enterprise iOS device users. Following both the official announcement and a video interview discussing the plans, Apple CEO Tim Cook has sent a memo to employees detailing the partnership:

Expand
Expanding
Close

Tim Cook says Apple will begin releasing diversity data, gives no timetable

Mark Gurman Jul 9 2014 - 10:57 am PT

Apple’s executive team

At this week’s Sun Valley conference in Idaho, Apple CEO Tim Cook told Bloomberg reporters that Apple will release diversity data on its workforce. Cook did not specify when this data release would come, but this is the first confirmation from Apple that the company is planning to release such data. A CNN report from March detailed Apple as one of the several technology giants that have objected to releasing the information.

“We’ll release the information at some point,” Cook said at the annual Allen & Co. media and technology conference in Sun Valley, Idaho, without giving a timetable for a disclosure. “We are more focused on actions.”

Diversity reports, such as the one that Facebook released on its workforce a couple of weeks ago, typically detail demographics in terms of ethnicity and gender. Apple has been criticized for having both a mostly male executive team and board of directors, but Cook has added Angela Ahrendts to the executive team and has been seeking new board members in recent months. Apple has also hired Lisa Jackson to run Environmental Initiatives and recently appointed Denise Young Smith as the new head of Human Resources.

Expand
Expanding
Close

Tim Cook and Eddy Cue once again appear at Sun Valley media conference (Photos)

Mark Gurman Jul 9 2014 - 10:15 am PT

As expected due to their appearances on the guest list, Apple CEO Tim Cook and Senior VP of Internet Software and Services Eddy Cue are in attendance at this week’s Sun Valley media conference in Idaho. The WSJ’s Doug MacMillan shared the above photo of Cook walking around the Sun Valley resort. The Information’s Jessica Lessin spotted Cue, and the executive provided a witty response to Lessin’s question about TV deals:

Just asked $aapl's @cue if he was talking to media cos. abt TV programming deals at #sunvalley. A: Nah, just going back to my hotel room.

— Jessica Lessin (@Jessicalessin) July 9, 2014

Cue and Cook both attended the conference last year, and Cook attended as the sole Apple representative the previous year. Several Apple partners, including board member and Disney CEO Bob Iger, are also attending the event. Cook and Cue’s attendance comes in the months following the Cupertino-company’s blockbuster deal to acquire Beats, and perhaps the duo have plans to create new deals at this conference.

More photos of Cook at the conference below:

Expand
Expanding
Close

From fashion to fitness part II: Apple hires a pair of key Nike FuelBand engineers

Mark Gurman Jul 8 2014 - 2:00 pm PT

This is an update to a February post in which we rounded up all recent Apple hires pertinent to the development of the upcoming iWatch. This post includes the addition of several new hires and experts, including a pair of key Nike FuelBand hardware engineers, and the new hires are labeled with italics.

Apple has been developing a sensor-laden, fitness- and medical-focused wearable computer as indicated by several notable recent hires and information we have received from sources. The device will have a focus on both fashion and exercise as Apple has been testing the device with key professional athletes. We’re expecting the product to be announced in October of this year and ship by the holiday season. As the launch of the “iWatch” approaches, we have compiled an up-to-date list (into categories of leadership, fashion, fitness, and health) of all known and pertinent recent Apple hires to provide a clearer picture of what Apple’s future wearable technologies could offer to consumers…

Expand
Expanding
Close

Tim Cook ‘actively’ seeking to add new directors to Board

Mark Gurman Jul 7 2014 - 11:51 am PT

The Wall Street Journal today published a brief profile on Apple CEO Tim Cook as the Cupertino-based company continues to be shaped in the image of Cook rather than co-founder Steve Jobs. The profile has some interested tidbits, but it is otherwise light on new information aside from information regarding Cook’s plan for the Apple Board of Directors. According to the report, Cook is “actively” looking to add fresh faces to the Board:

Expand
Expanding
Close

Apple to announce Q3 2014 earnings results on July 22nd

Mark Gurman Jun 30 2014 - 3:49 pm PT

Apple has posted a note on its official Investor Relations website to indicate that it will be holding its Q3 2014 earnings results announcement and conference call on Tuesday, July 22nd. The call begins at 2PM PT/5PM ET, and Apple usually releases the numbers in the form of a press release around 1:30PM PT/ 4:30PM ET. This upcoming call will be the first under new CFO Luca Maestri, and he will likely be joined by Apple CEO Tim Cook on the call. We’ll have live coverage of the earnings results and notes of interest from the follow-up conference call.

Expand
Expanding
Close

Tim Cook & Eddy Cue once again invited to Sun Valley media conference

Mark Gurman Jun 30 2014 - 11:04 am PT

Apple CEO Tim Cook and Senior VP of Internet Software and Services Eddy Cue could once again be attending the Sun Valley media and financial conference in Idaho. Re/Code‘s Kara Swisher obtained the invited guest list for the conference, which also includes Facebook’s Mark Zuckerberg and various executives from Yahoo, Amazon, LinkedIn, and several other major companies. While the Apple executives were invited, there is no confirmation (as of yet) of their attendance…

Expand
Expanding
Close

Tim Cook and Apple celebrate #ApplePride in San Francisco today

Seth Weintraub Jun 29 2014 - 12:04 pm PT

[tweet https://twitter.com/darth/status/483328206980673539]

Apple is out in full force including CEO Tim Cook for the Pride Parade in San Francisco today. Apple’s CEO hasn’t ever been ambiguous about his support for LGBT issues and he was joined by Apple Environment Director Lisa Jackson and what looks like thousands of other Apple employees on Market St. in San Francisco today. Update: Reuters reported that:

In an unusual step for the sometimes secretive Apple, the company has spoken out about its support for the Pride festival. To help attendees navigate the packed event, the company set up a dedicated LGBT station on iTunes Radio and featured several apps on its App Store, including the Find My Friends app. Company employees also handed out iTunes gift cards to bystanders.

“Apple believes equality and diversity make us stronger, and we’re proud to support our employees and their friends and families in this weekend’s celebration,” Apple spokeswoman Michaela Wilkinson said.

Employees are also handing out $1 iTunes gift cards in celebration. A ton of Tweets and Instagrams are below and you can follow with hashtags #pride, #ApplePride and #SFPride:

Expand
Expanding
Close

Kanye West complains Apple trades iTunes placement for live appearances instead of paying artists (Video)

Jordan Kahn Jun 20 2014 - 6:46 am PT

Kanye West hasn’t been shy when it comes to expressing his opinions about Apple. Earlier this week he sat down for an interview with AdWeek and noted he thought Samsung’s deal last year with Jay-Z might have influenced Apple to invest in pop culture through its purchase of Beats. Above, Kanye expands on that thought in an interview with Bloomberg during the Cannes Creativity Festival. In the interview, while explaining that he thinks Apple didn’t see the value in investing in pop culture before the Samsung deal with Jay-Z, Kanye drives the point home by noting Apple offered artists “extra space on the iTunes page” instead of paying them to perform at the iTunes Festival.

We already knew that Apple wasn’t paying artists to perform at its iTunes Festival, which arrived in the U.S. for the first time this year during the SXSW festival in Austin, Texas. Kanye previously called out Tim Cook during one of his usual onstage rants earlier this year, but we didn’t know Apple was offering artists prime real estate on the iTunes store in exchange for their performances.

Kanye’s full quote is below:

“It showed, now that Steve has passed… It showed a number one company the importance of connecting with culture. And I know you might of heard about this thing where I was on stage calling Tim Cook out and saying why do you have these guys performing at SXSW and you don’t want to pay them. You just want to give us extra space on the iTunes page and stuff. Meanwhile, Samsung realized, the whole point of what we’re saying, is that no you have to go and pay these guys. And that culture and creativity is worth something. The best thing about the fall of Blackberry and the rise at Apple is the win for creativity…

Jony Ive on new materials, software design, Tim Cook’s leadership

Jordan Kahn Jun 16 2014 - 1:28 pm PT

Following a few quotes from a Jony Ive interview with The New York Times appearing in a longer piece about Tim Cook over the weekend, the publication has now published a longer transcript from the interview. In the interview, Ive was asked about working with Cook, how things have changed post Steve Jobs, and he also gave some insight into his daily work routine. “We meet on average three times a week. Sometimes those meetings are over in his space, sometimes here in the design studio. We all see the same physical object. Something happens between what we objectively see and what we perceive it to be.”

Ive described his new role leading software design at the company as “some leadership and direction in terms of user interface – a subset of software,” and most interestingly seemed to hint at using new materials for products that the company hasn’t worked with before. Naturally, Ive would have loved to say more but couldn’t: “I would love to talk about future stuff – they’re materials we haven’t worked in before. I’ve been working on this stuff for a few years now. Tim is fundamentally involved in pushing into these new areas and into these materials.”
Expand
Expanding
Close

Apple looking to externally hire ‘friendlier, more approachable’ PR chief after Katie Cotton’s retirement

Zac Hall Jun 9 2014 - 10:52 am PT

(Tim Cook in China with Katie Cotton)

Now that Apple’s PR chief and VP of Corporate Communications Katie Cotton has officially joined the growing group of retiring Apple leadership, Tim Cook is searching for the company’s next VP of Communications. Re/code reports that Apple is looking outside the company, however, rather than promoting someone internally to permanently fill the role.

And though there are at least two well-qualified internal candidates for the job — comms veterans Steve Dowling and Nat Kerris — Apple is also looking outside the company for Cotton’s replacement. Sources in position to know tell Code/red that CEO Tim Cook is overseeing the search, aiming to find some high-profile external candidates for consideration. And he’s paying particular attention to those he believes could put a friendlier, more approachable face on Apple’s public relations efforts.

Expand
Expanding
Close

Apple looks to boost iPhone sales in stores with new pre-paid & month-to-month plans

Mark Gurman Jun 6 2014 - 11:02 am PT

Apple is preparing to enhance its Apple Store-based iPhone sales operations in the United States around pre-paid and month-to-month plans in order boost sales, according to a source briefed on the upcoming initiatives. For the first time in U.S. Apple Stores, customers will be able to purchase an iPhone at full-price and then connect the phone to a pre-paid plan or a month-to-month plan within the store. Previously, iPhone customers could only buy full-priced iPhones as unlocked devices then connect the devices to pre-paid plans or month-to-month plans via a previously purchased SIM-card or through a carrier store…

Expand
Expanding
Close

Tim Cook among tech CEOs German committee may want to testify in NSA investigation

Zac Hall May 23 2014 - 1:56 pm PT

Apple’s association with the United States National Security Agency may once again put the company in the spotlight as Germany begins to investigate the agency’s recent activity. According to a report by The Wall Street Journal, members of a German parliamentary commission want the heads of a number of US-based tech companies, including Apple, to participate in their investigation of the NSA’s involvement in monitoring German officials.

Apple, for its part, has denied direct involvement with PRISM program and repeatedly said it has not allowed the government to have direct access to its servers.
Expand
Expanding
Close

Apple VP Lisa Jackson talks environmental initiatives, plans to get renewable energy in retail to 100% (Video)

Jordan Kahn May 21 2014 - 2:28 pm PT

[youtube=https://www.youtube.com/watch?v=eZCfK1ZXyP4#t=641]

Apple’s Lisa Jackson, who joined Apple in June last year to oversee environmental issues from her previous position as head of the Environmental Protection Agency, sat down for an interview this week with Fortune. As you’d expect, the topic of conversation was all things environmental issues at Apple and Jackson talks about many of the accomplishments the company recently announced for Earth Day. In addition to just stats and Apple’s renewable energy initiatives— Apple’s supply chain is responsible for 60% of its footprint— she also gives some hints at what Apple plans to improve in the future.

Jackson noted that Apple has more work to do getting renewable energy to all of its retail stores, but said its working hard to overcome some of the challenges and reach 100% renewable energy:
Expand
Expanding
Close

Angela Ahrendts’ plan for the future of Apple Retail: China emphasis, mobile payments, revamped experience

Mark Gurman May 19 2014 - 9:19 am PT

When Ron Johnson finalized his decision to move from leading Apple’s retail strategy to become the Chief Executive Officer of J.C. Penney, the executive jumped in his car to drive to Steve Jobs’ home and notify the Apple co-founder in his living room of the decision. During his short car ride to Jobs’ Palo Alto home in the summer of 2011, Johnson likely thought about how he would explain his choice. But what Johnson likely did not imagine is that it would take nearly three years for Apple to find a true new leader for the stores the duo created.

In one of current Apple CEO Tim Cook’s first major missteps, the long-time operations maestro hired John Browett, formerly of Dixons, to run retail. Browett’s hire was immediately met with skepticism from Apple customers and retail employees, but Cook defended the hire and called the British executive the “best [choice] by far” to run Apple’s retail division. In the six months that he ran retail, Browett cut back on employee hours, initiated layoffs, and fell out culturally with the rest of the Apple executive team.

Alongside Scott Forstall, Browett was ejected from the Cupertino-based company, leaving Tim Cook and head-hunting firm Egon Zehnder, again, with the tall task of finding a suitable replacement for Ron Johnson. As the man who ran Dixons, the United Kingdom equivalent to Best Buy, Browett was in many ways built in the image of Johnson. Johnson ran Apple Retail for nearly a decade, and before that he was an executive at both Target and Mervyns. But unlike Browett, Johnson fit into Apple’s culture and was close with both Jobs and Cook throughout his tenure.

Expand
Expanding
Close

Updated: Lunch with Tim Cook charity auction closes at over $330,000 for RFK Center for Justice and Human Rights

Zac Hall May 13 2014 - 6:38 am PT

Update: The Auction is now closed with the winning bidder donating $330,001 to the RFK Center for Justice and Human Rights

Going once, going twice, almost sold! Just two and a half weeks ago, Charitybuzz kicked off a campaign to raise money for the RFK Center for Justice and Human Rights by offering the opportunity to have lunch with Apple CEO Tim Cook at the company’s campus in Cupertino. The auction’s goal is set at $100,000 – twice that of the previous year’s auction of coffee for two with Mr. Cook – and the clock is about to run out on this year’s chance to dine with the chief executive.

For perspective, last year’s auction for a similar prize (coffee with Cook) and the same charity far exceeded it’s goal of $50,000 raising an astounding $610,000 for the RFK group by the time it ended. This year’s charity auction for lunch with Tim Cook is an absolute bargain in comparison as the latest bid at the time of writing is sitting at only $180,000 with less than five hours before the closing bell…
Expand
Expanding
Close

Flat iPad sales are here to stay, suggests Morgan Stanley

Ben Lovejoy May 12 2014 - 6:21 am PT

Morgan Stanley’s Katy Huberty suggests that weak iPad sales may be here to stay, reports Business Insider.

We lower our 2014 tablet growth forecast to 12% from 26% on the back of increasing penetration rates and the lack of new, differentiated products […]

Few suppliers were able to communicate a credible argument for a growth re-acceleration this year, however Android appears to be faring better than iOS tablets on the back of lower price points and broader product portfolios.

Huberty says that slow growth is expected despite the fact that tablets are expected to continue to cannibalise the PC market, as more consumers replace PCs with tablets.

Tim Cook would probably disagree. Commenting on the sales slowdown, Cook observed that the iPad was the fastest-growing product in Apple’s history, selling twice as many units as the iPhone and seven times as many as the iPod in the same time periods.

Despite an overall trend for flat iPad sales, Canalys recently reported that Apple remains the world leader in combined PC and tablet sales.

Apple improves refund turnaround times for returns to less than a week

Benjamin Mayo May 12 2014 - 5:21 am PT

A retail research firm is reporting that Apple has improved its return systems for customers, via Reuters. Customers can now get a refund in a less than a week, whereas it used to take about ten days.

The report says Apple has transitioned to a new expedited shipping service, which ships returned products back to Apple within three days. In turn, this means customers get their money back faster. The new delivery method was first spotted during the holiday period and now seems to be a permanent measure.

Reuters positions the change as a way to lift online sales. This seems a little farfetched, and is unlikely to significantly affect purchasing decisions, but it will no doubt be appreciated by Apple’s customer base. Perhaps, it will help customer satisfaction slightly, Tim Cook’s favorite statistic.

Poll: Do you like Apple’s decision to buy Beats for $3.2bn?

Benjamin Mayo May 9 2014 - 9:38 am PT

With multiple sources saying that Apple’s acquisition of Beats is in the final stages, everyone is trying to figure out what Apple has to gain from the deal. Earlier, we posted some guesses about what the acquisition could be for, but nobody really knows for certain yet.

Expand
Expanding
Close

Apple plans ‘enormous’ iPhone upgrade event this week to boost sales

Mark Gurman May 5 2014 - 7:03 pm PT

Apple is planning to hold an “enormous” iPhone-related event in its stores this week in order to boost sales, according to a source with knowledge of the initiative. Beginning May 8th, the source said, Apple will be contacting upgrade-eligible iPhone users with older iPhone models via email to come into their local Apple Store to update to a new iPhone 5s or iPhone 5c…

Expand
Expanding
Close

By the numbers: a breakdown of Apple’s Q2 2014 earnings call

Mike Beasley Apr 23 2014 - 3:28 pm PT

Apple went over its Q2 2014 earnings today on its quarterly conference call with CEO Tim Cook and incoming CFO Luca Maestri. The company announced that former Burberry CEO Angela Ahrendts will finally be joining the executive team as SVP of Retail. Cook also addressed the recent debut of Microsoft’s Office productivity suite on the iPad.

But, as with any earnings call, the numbers that define Apple’s success or failure in the market took center stage. Here are some of the big ones you might have missed:

Expand
Expanding
Close