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Everything you need to know about Apple's CEO

Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.

A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.

Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.

At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.

Cook has been very outspoken on a variety of social issues, including the need to protect user data and privacy, as evident by his vocal refusal to unlock an iPhone used by one of the San Bernardino gunmen. Cook has also voiced his displeasure with controversial legislation that enables LGBT discrimination in a handful of states in the United States. Likewise, Cook has frequently called on the United States Congress to pass LGBT protection legislation. He became the first openly gay CEO of a Fortune 500 company in 2014, as well. Cook has led Apple in the San Francisco Pride Parade in recent years.

View all Tim Cook-related articles below:

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Tim Cook: 60+% of iPhone 4s and 5c buyers are ‘Android Switchers’

The success of Apple’s low end phones, the 3.5-inch iPhone 4s and the colorful plastic 5c, has been questioned since the current lineup was launched last year. But in today’s earnings call,  Tim Cook might have just explained why Apple keeps the lower end devices in its stable: They bring in the lower-end Android crowd. Specifically Cook said 62% of iPhone 4s, which is usually free (or cheaper) with a plan in the US buyers and 60% of iPhone 5c buyers were switching from Android.

Cook previously compared Android to Europe in its fragmentation and had some harsh words for some of the low end Android tablets in enterprise saying Apple would never produce or label products of that low quality. 
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Apple reports $45.6 billion revenue for Q2 2014: 43.7m iPhones, 16.3m iPads, 4.1m Macs, 2.7m iPods

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Apple just announced its second quarter results for 2014 with revenue for the quarter coming in at $45.6 billion. That’s compared to the guidance it previously provided of $42 – $44 billion and estimates by analysts averaging approximately $43.5B. Apple’s $45.6 billion in revenue reported today is also up from the $43.6 billion in revenue in the year ago quarter.

Break down of device sales for Q2 2014 include 43.7m million iPhones, 16.3 million iPads, and 4.1 million Macs. Compare that to an average of 38M iPhones, 19.3M iPads, 4M Macs, and 3M iPods predicted by the analysts leading up to today. In the same quarter last year, Apple sold 37.4 million iPhones, 19.5 million iPads, just under 4 million Macs, and 5.6 million iPods.

It also reported net quarterly profit of $10.2 billion, or $11.62 per diluted share in contrast to quarterly net profit of $9.5 billion, or $10.09 per diluted share in the same quarter last year.

“We’re very proud of our quarterly results, especially our strong iPhone sales and record revenue from services,” said Tim Cook, Apple’s CEO. “We’re eagerly looking forward to introducing more new products and services that only Apple could bring to market.”

“We generated $13.5 billion in cash flow from operations and returned almost $21 billion in cash to shareholders through dividends and share repurchases during the March quarter,” said Peter Oppenheimer, Apple’s CFO. “That brings cumulative payments under our capital return program to $66 billion.”

Apple is providing guidance for its next quarter of revenue between $36 billion and $38 billion.

The question of the day for Tim Cook and other Apple executives on today’s call will surely be the new product categories that Cook previously said were coming across 2014 and have yet to make an appearance in the first quarter. With Apple’s WWDC developer conference just around the corner, we’ll have to wait and see if Cook gives us any clues of what’s to come during the call today at 2:00 p.m. PST/5:00 p.m. EST. Stay tuned to our live blog for coverage. 

Apple’s full press release is below:
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Apple to increase share buybacks to $90 billion, announces seven-to-one stock split, increase dividend to $3.29 per share

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As part of Apple’s earnings releases, Apple has announced an extension to its buyback plans. The company will now buyback an additional $30 billion of Apple stock, totalling $90 billion, significantly accelerating its original plans.

Apple® today announced that its Board of Directors has authorized another significant increase to the Company’s program to return capital to shareholders. The Company expects to utilize a total of over $130 billion of cash under the expanded program by the end of calendar 2015.

The board has also announced a seven-for-one stock split beginning June 2nd 2014. Apple last split its stock in 2005, nine years ago. Apple will also increase the dividend by about 8 percent to $3.29 per common share. This will begin on May 15th. Apple plans to increase its dividend every year. In an interview with the Wall Street Journal, Cook said that the buyback will “show you how much confidence we have in the future of the company”.


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Mossberg: Apple is a movie studio and its next blockbuster is coming later this year

Recode’s Walt Mossberg is out with an interesting piece today taking a look at Apple after Steve Jobs and revisiting Tim Cook’s promise of new product categories across 2014. While comparing Apple and its product releases to movie studios— big blockbuster hits followed by sequels that often make more money— Walt says Apple execs have told him “impressive new products” are indeed on the way.

But I think the most useful way of thinking about Apple is to see it as a movie studio. Studios release blockbuster franchise movies every few years, and then try to live off a series of sequels until the next big, successful franchise. We are in the early stages of one such project right now: On May 2, Columbia Pictures will release “The Amazing Spider-Man 2,” the first of what may be several sequels to the original 2012 film, that was itself a reboot of an earlier series.

Just because these things are sequels doesn’t mean they’re bad, or even worse than the originals. Sometimes, as with “The Godfather Part II,” the sequel is considered by many to be even better than the original. (Of course, sometimes — as with “The Godfather Part III,” a sequel may be reviled as so bad that it’s unworthy of the series.)… And sequels can make more money — sometimes much, much more — than the originals.

While Mossberg has had relative success with Apple’s sequel products in recent years— despite a few hiccups with Maps and iOS 7— he claims “Apple executives have assured me that the second half of 2014 will have impressive new products.” Whether that includes a new game-changing product or “franchise” category remains to be seen.

Wall Street expecting Apple to report year-on-year revenue fall of 0.2 percent

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The consensus view of 40 analysts polled by Fortune is that Apple’s year-on-year revenue for its fiscal Q2 (Q1 of the calendar year) has fallen by 0.2 percent to $43.6B. This follows earlier predictions that iPhone sales will have grown two percent, and iPad sales will have dropped by 0.7 percent.

Most of our analysts (31 out to 40) are playing it safe, offering estimates within the range of Apple’s guidance — between $42 billion and $44 billion.

Seven think Apple will beat its revenue guidance — by half to three-quarters of a billion dollars, according to Merrill Lynch’s Scott Craig and the Braeburn Group’s Patrick Smellie, respectively. Two analysts — Credit Suisse’s Kulbinder Garcha and the Braeburn Group’s Sunil Shah — think Apple’s revenue may actually have fallen year over year …


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Auburn University video with Jeff Williams, Bob Iger profiles Tim Cook in honor of Lifetime Achievement award

(Photo via Auburn University)

Following Apple CEO Tim Cook being honored with Auburn University’s College of Human Sciences Lifetime Achievement award last December, the university in Alabama from which Tim Cook graduated has shared a video profiling the Apple CEO and his impact at Auburn. While the video was first posted in March and surfaced today, it features commentary and interviews from other notable Apple figures including Jeff Williams, Senior VP of Operations, and Bob Iger, Disney CEO and Apple board member.
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Tim Cook calls on Congress to pass Employment Non-Discrimination Act

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Apple CEO Tim Cook took to Twitter on Friday to voice his position on a potential new law currently being considering by the United States Congress. “The House should mark the 50th anniversary of the Civil Rights Act by passing ENDA,” Cook tweeted while mentioning members of Congress in leadership positions from both political parties. Cook also tweeted the quote “We shall overcome” and said “Much done but much left to do.” 

The law to which Tim referred, known as the Employment Non-Discrimination Act, would prohibit companies with 15 or more employees from discriminating based on sexual orientation or gender. The Apple CEO has previously expressed this position in a Wall Street Journal opinion editorial published last November. The bill has since been passed by the Senate, but has struggled to make it through the House of Representatives.


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Everything to know about iOS 8 and OS X 10.10 (Roundup + New Details)

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While Apple only officially announced its 2014 Worldwide Developers Conference (WWDC) last week, we have been reporting all of the known information about what Apple plans to unveil at the event over the course of the past few months. Now that WWDC is official, we have compiled a roundup of everything we know about Apple’s next-generation iOS device and Mac operating systems below, and we’ve also included some new tidbits not found in our earlier reporting. You can find out what there is to know so far about iOS 8 and OS X 10.10 below:


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First Apple Store opens to public in Turkey

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[youtube=https://www.youtube.com/watch?v=m4bQxN-bXFQ]

After a long build up, Apple’s first Eastern Europe/Asia Minor store opened up today in Istanbul at the Zorlu Center. As with some other flagship stores, it is mostly subterranean with a glass upward protrusion. This one has four large panes of glass covered by a white roof with a darker Apple logo surrounded by a fountain as pictured below.

Image via ifoAppleStore

Apple yesterday held a press event attended by one of the Apple Store leads Steve Cano. Tim Cook took to Twitter to announce the opening:

[tweet https://twitter.com/tim_cook/status/452417592544608256]

More images and videos below:


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Apple ranked well in Greenpeace’s ‘Green Internet’ report for its renewable energy efforts

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As Business Insider points out, Apple’s renewable energy efforts have ranked it well on Greenpeace’s “Clicking Clean: How Companies are Creating the Green Internet” study. Apple scored an “A” rating in ‘energy transparency’, ‘renewable energy commitment & siting policy’, and ‘renewable energy deployment & advocacy’, while it scored a “B” in ‘energy efficiency & mitigation’. Facebook and Google both averaged well in the same categories, while Amazon, Microsoft, and Twitter all scored poor to dismal ratings in each category. Full report card below:
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Apple so rattled by ‘Next Big Thing’ ads, it almost changed ad agency, claims Samsung

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[youtube=https://www.youtube.com/watch?v=tNxDd3l0lEU]

Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the company poked fun at Apple customers, that he emailed Tim Cook to suggest a change of ad agency to fight back – according to a claim by Samsung lawyer Jon Quinn.

The Verge reports that Quinn made the claim in his opening arguments in the patent trial in which Apple is accusing Samsung of violating five of its iOS-related patents.

Quinn says Schiller became “obsessed” with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added …


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Yes, Apple is taking 30% of every Office 365 subscription purchased through Office for iPad

When Microsoft announced its Office for iPad apps earlier today, it confirmed that the software will require a subscription to Microsoft’s $99/year Office 365 service for most functions. If you don’t have one already, you can get a subscription directly through the Office apps for the regular price of $99.

As you may recall, Apple and Microsoft went toe-to-toe last April on the issue of whether or not Apple should get a 30% cut for SkyDrive storage space purchased through the SkyDrive app. Apple has always maintained the position that any goods or services sold through iOS apps should use the in-app purchase system created by Apple—allowing the Cupertino company to take its regular 30% cut of the price.

In the case of the SkyDrive dispute, Apple’s decision remained unchanged, which prompted Microsoft to simply remove the option to purchase additional storage space through the SkyDrive app altogether. In the case of today’s Office launch, however, the two companies seem to be on much better terms.

Apple has confirmed to Re/code that the company is taking its full 30% share of all Office 365 purchases made through the iPad software. This apparent agreement, along with friendly tweets between the CEOs of both companies, could be the first signs of a much less combative Microsoft under the leadership of new CEO Satya Nadella, who replaced Steve Ballmer in the role this year.

Perhaps in the future we’ll see even more collaboration between the two companies.

Report: Apple considering iTunes Store for Android & on-demand streaming service

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According to a new report from Billboard, Apple is considering launching an iTunes Store app on the Android platform to combat declining music sales on the digital platform. The report also says that Apple execs are in talks with high level label executives to discuss debuting an on-demand streaming service.

Apple has opened exploratory talks with senior label executives about the possibility of launching an on-demand streaming service that would rival Spotify and Beats Music, according to three people familiar with the talks. Apple is also thinking about adding an iTunes App for Android phones, the Google rival that has been growing faster than the iPhone, these sources said.

The move to an on-demand streaming service could transform iTunes Radio from the Pandora-like radio model to the more robust on-demand model used by Spotify, Rdio, Beats Music, and others.
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Tim Cook calls Yukari Kane book Haunted Empire “nonsense”, says it fails to capture Apple or Jobs

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Today marked the debut of former WSJ Apple reporter Yukari Iwatani Kane’s book “Haunted Empire: Apple After Steve Jobs” (review from this morning) and Tim Cook is not pleased.

The Apple CEO told CNBC the following:

This nonsense belongs with some of the other books I’ve read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world’s best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future.

Update: Re/Code’s telling of the email sent by Apple has an additional sentence:

“We’ve always had many doubters in our history,” he said in the e-mail. “They only make us stronger.”

Yukari Kane also responded to Re/Code:

“For Tim Cook to have such strong feelings about the book, it must have touched a nerve,” Kane said. “Even I was surprised by my conclusions, so I understand the sentiment. I’m happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I’m glad it has.”
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Yukari Kane on Apple leadership styles: Jobs demanding, Cook inclusive, both intense

The NY Times has a brief interview with Yukari Kane, author of Haunted Empire, in which she contrasts the leadership styles of Steve Jobs and Tim Cook. Interestingly, while many see Cook as laid-back in contrast to the driven nature of the company’s co-founder, Kane says that both share an intensity.

I don’t think of Tim as laid back. In fact, he’s extremely intense. His intensity is just more quiet and dogged than Steve’s.

There is, of course, the obligatory anecdote to illustrate the obsession with detail and demands Jobs would make on his team.

Jobs routinely made a habit of calling people back mid-vacation […] for example, people had to work on Christmas Day because he decided he wanted a different color iPod shuffle at the last minute.

Despite her book’s contention that Apple is lost without Steve, she does acknowledge the strengths that Cook brings to the role.

Cook is also a better internal communicator. He sends out more all-staff emails and holds more town hall meetings. He also understands that people need to take vacations and have down time […]

Cook brings more efficiency and organization to Apple, which is good because the company’s increased size and scale requires a professional, consistent leadership style that is more inclusive than Steve Jobs’s was.

But doesn’t waste any time in returning to her theme.

In terms of profits and revenues, there is no question that Apple continues to be a successful company. But Apple’s own definition of success is much more. Its promise is to be exceptional – to make insanely great products that change the world. The latter is difficult to do without Steve Jobs’s reality distortion field. […]  If Apple stays on the current trajectory, I think the danger is that it could turn into Sony.

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Possible second Apple Store opening in Turkey, on Asian side of Istanbul

Turkish site ElmaDergisi is reporting that Apple is preparing to open a second store in Istanbul, this time in the Asian side of the city. The city of Istanbul uniquely straddles both the European and Asian continents. and the first store already known to be under construction, though apparently behind schedule, is on the European side.

Although the story isn’t confirmed, what looks very much like Apple’s usual black cladding during store preparation has appeared in a shopping mall called Akasya. The site claims that Apple plans to open a total of four retail stores in Turkey by the end of 2015. Apple launched the online store in Turkey last October.

Tim Cook met with Turkish President Abdullah Gül in February, discussing a rumored $4B plan to put iPads into schools among other issues.

iOS 8: Apple polishes Maps data, adds public transit directions service

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Apple is readying an upgraded version of its iPhone, iPad, and iPod touch Maps application for the next major release of iOS in an effort to battle Google for mobile maps supremacy, according to sources briefed on the plans. Apple CEO Tim Cook, Senior Vice Presidents Eddy Cue and Craig Federighi, and Maps head Patrice Gautier are using the new app to move toward fulfilling a promise to users that the iOS Maps application will eventually live up to the “incredibly high standard” of Apple’s customers…


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Apple CFO Peter Oppenheimer to retire in September, Luca Maestri to take over

Apple has announced that its CFO Peter Oppenheimer is leaving Apple for retirement in September this year. Luca Maestri, vice president of finance, will take over as CFO. The transition will begin in June to smooth the changeover from Oppenheimer to Maestri.

Oppenheimer has been at Apple since before Jobs returned in 1997, as a senior director. He became Senior Vice President and CFO in 2004. Yesterday, it was announced that Oppenheimer would join Goldman Sachs as a board member. Oppenheimer was the lead of the Apple Campus 2 project; whether Maestri will take over this responsibility is currently unclear.


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Apple CFO Peter Oppenheimer joins Goldman Sachs Board of Directors

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Apple Chief Financial Officer Peter Oppenheimer has joined the Board of Directors of investment banking firm Goldman Sachs. Oppenheimer is an independent director for the company, and this has no effect on his current leadership position at Apple (update he just retired, oh well).

“Peter’s 25 years of broad experience across important industries will add a valuable perspective to our Board of Directors,” said Lloyd C. Blankfein, Chairman and CEO.  “We appreciate his willingness to serve as a director and look forward to benefitting from his judgment and counsel.”

As an experienced CFO, Oppenheimer’s financial aptitude will likely be beneficial for the investment behemoth. “Oppenheimer will be a member of each of the firm’s Audit, Risk, Compensation and Corporate Governance, Nominating and Public Responsibilities committees,” according to Goldman Sachs…


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Tim Cook profiled in “Haunted Empire: Apple After Steve Jobs” [Video]

There wasn’t a whole lot new in this chunk of the Haunted Empire: Apple After Steve Jobs, which Yukari Kane mostly focuses on Apple CEO Tim Cook and his characteristics that are often the opposite of Steve Jobs. Cook is a character but not the same character that brought Apple to its current success.

From the WSJ excerpt:

As tough as Cook was reputed to be, he was also generous. He gave away the frequent-flier miles that he racked up as Christmas gifts, and he volunteered at a soup kitchen during the Thanksgiving holidays. He had also participated in an annual two-day cycling event across Georgia to raise money for multiple sclerosis; Cook had been a supporter since being misdiagnosed with the disease years before. “The doctor said, ‘Mr. Cook, you’ve either had a stroke, or you have MS,’ ” Cook told the Auburn alumni magazine. He didn’t have either. His symptoms had been produced from “lugging a lot of incredibly heavy luggage around.”

An earlier piece in the New Yorker online edition painted a dreary picture of Apple post Steve Jobs and the video above does delve into that viewpoint a bit.

Apple’s latest version of its mobile operating system, iOS 7, looks pretty but is full of bugs and flaws. As for innovation, the last time Apple created something that was truly great was the original iPad, when Jobs was still alive. Although the company’s C.E.O., Tim Cook, insists otherwise, Apple seems more eager to talk about the past than about the future.

From the video:

[Has Apple lost its touch? Are they still King of the Hill?]

KANE: I think the answer is obvious to me. The answer has got to be yes. This is a company who had revolved around Steve Jobs for so long, I mean that was something that Jobs himself went out of his way to make sure of. And the people there are conditioned to operate, to play off of his strengths and weaknesses. And so now you’ve got this completely opposite guy in Tim Cook, who is I think brilliant in many ways, but in different ways. But so they’re going through some growing pains in that.

Meanwhile, Publishers Weekly has the following review of the book:

Jan 27, 2014 – The globe-bestriding computer-maker loses its soul in this lively business history. Former Wall Street Journal technology reporter Kane follows Apple after the 2011 death of founder Steve Jobs as the company’s knack for conjuring breakthrough i-gadgets lapsed into a series of ho-hum upgrades, misfires like the befuddled artificial intelligence app Siri, and interminable patent lawsuits, while market share, profits, and stock price eroded. Kane makes the story a study in CEO leadership styles, contrasting Jobs’s visionary bluster with his successor Tim Cook’s icy bean-counting and the histrionics of Samsung’s “wise emperor” Lee Kun-hee, whose quality crusade involved burning an entire factory’s inventory in front of its weeping employees. Kane unearths plenty of colorful material here, including lawyerly jousting, hilariously lame new-product unveilings, and conference-room psychodramas between bullying execs and groveling underlings. The author’s great-man theory of Jobs’s “unfiltered” leadership as the indispensable motor of Apple’s innovation doesn’t explain much; her unusually rich dissection of Apple’s ugly dealings with its FoxConn manufacturing partner suggests that Cook’s merciless wringing of profits out of exploited Chinese labor is as much the soul of Apple as Jobs’s oft-hyped intuition for design. Still, this well-paced, vividly detailed narrative reveals the machine surrounding the Jobsian ghost at Apple and brings the company’s high-flying mythology down to earth.© Publishers Weekly

We’re getting an advanced copy this week which we don’t expect to be as pessimistic and the publicity-generating excerpts above.  Interesting bits will be posted here.

Haunted Empire: Apple After Steve Jobs is available March 18th from Harper Collins ($12.74 Amazon/$14.99 iBookstore)

Cook talks Apple TV, iMessage, innovation at shareholders meeting as all management proposals approved

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<a href="https://twitter.com/setteBIT/status/439458564189335552">Image via SetteB.it</a>

This morning, Apple is holding its 2014 official shareholders meeting from its Infinite Loop campus in Cupertino, California. The proceedings are just beginning, and Apple executives are expected (per usual) to field questions from attending shareholders.

One of the orders of business at this meeting is voting to approve or reject both proposals from Apple’s management and shareholders. Bloomberg‘s Jon Erlichman reports that shareholders have rejected every proposal created by other shareholders while all proposals from Apple management have been approved…


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Tim Cook’s youth in South Alabama profiled by local paper

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Tim Cook posing for the year book in 11th grade (via AL.com)

In what is a rather interesting profile published on AL.com, Michael Finch II has uncovered some fascinating details about Tim Cook’s early life growing up in Robertsdale, Alabama.

“When it comes to Tim Cook, Robertsdale wraps him in a protective hug and keeps strangers with their curious questions at arm’s length,” Finch writes noting that Cook flew back to his hometown last Christmas through the airport in Pensacola, Florida, about an hour southeast.

The profile goes on to describe the pride Robertsdale feels for Cook’s accomplishments now and what they saw in Cook during his youth
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Apple SVP Jeff Williams sends letter to employees following supplier responsibility report

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Alongside the release of Apple’s supplier responsibility report today highlighting working conditions within its supply chain, Apple’s Senior Vice President of Operations Jeff Williams has also sent out a letter to employees. In the past, CEO Tim Cook has been known to send out an email to employees following the supplier report. In today’s letter, Williams went over some of the key points from the supplier responsibility report and noted, “to drive accountability, we are now publishing a quarterly list of the names, countries, and participation status of the smelters and refiners in our supply chain.” Williams also mentioned new education programs, the launch of the Apple Supplier Environment, Health, and Safety Academy, and more.

The full letter from Williams only accessible to employees is below:
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Analyst suggestion of converged iOS/OS X device flies in face of Apple statements

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CNET reports that JP Morgan analyst Mark Moskowitz forecasts that Apple will release a converged iOS/OS X device he has dubbed the iAnywhere.

While not a new idea, our global tech research team believes Apple could be on the cusp of introducing a new category with iAnywhere, a converged MacOS-iOS operating system that allows an iPhone or iPad to dock into a specially configured display to run as a computer

This is a variation on earlier claims that a larger iPad – widely dubbed the iPad Pro – could also run both operating systems. I’ve written at length about this idea, so won’t rehearse the arguments again here, I shall simply counter with a few quotes from Apple … 
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