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Tim Cook says Vision Pro costs $3,500 because it’s ‘tomorrow’s technology today’

It’s Vision Pro launch day and Apple CEO Tim Cook is celebrating in New York City. In addition to paying a visit to Apple Fifth Avenue, Cook also sat down with Good Morning America to talk about Apple’s foray into spatial computing.

“I think’s going to be used in so many different ways because it’s a spatial computer. You know, the iPhone introduced us to the mobile computer. The Mac introduced us to personal computers,” Cook said. “This is the first spatial computer.”

“A company only has a few of these. Most companies have none. We’ve had the Mac, the iPod, the iPad, the iPhone, the Apple Watch, and now the Vision Pro. It’s one of those moments.”

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Vision Pro YouTube app now available from Apollo developer after Google refused

Unofficial Vision Pro YouTube app Juno

There’s no official Vision Pro YouTube app, as Google declined to create one, and also blocked the use of its iPad app, which could otherwise have been used.

But there’s now an unofficial YouTube app for Apple’s spatial computer, thanks to Christian Selig, best known as the creator of the now-dead Reddit client, Apollo

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Apple Vision Pro launch day is here: Follow along

Apple Vision Pro Launch Apple Store Apple CEO Tim Cook

It’s officially Apple Vision Pro launch day in the United States. After being announced at WWDC back in June, Apple’s first spatial computer is now available to the masses. The first pre-orders are starting to arrive on customer doorsteps, and the first Apple Stores are now open for in-store pick-ups.

Plus, today marks the first day of Apple Vision Pro demos at Apple stores across the United States.

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Apple is putting a giant Vision Pro on top of the cube for launch [Gallery]

Update February 1, 2024: Above is the final product, via Tim Cook on Twitter


Ahead of Vision Pro’s launch on Friday, Apple has started preparing its retail stores for the festivities. In particular, Apple appears to be working a dramatic overhaul to its Apple Fifth Avenue retail store in New York – including a huge Vision Pro replica in the front window.

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Tim Cook talks Vision Pro, and his secret prototype experience many years ago

Tim Cook talks Vision Pro secret prototype | Photo of security guard

In a new piece in Vanity Fair, Tim Cook talks Vision Pro – including his first ever experience of using an early prototype of the device in the company’s secretive design block.

The piece doesn’t say when that was, only that it was before Apple moved to its current campus, and that it was “years ago; maybe six, seven, or even eight” …

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Apple Vision Pro firmware can be recovered with the help of an iPhone

Apple Vision Pro | Apple Event

We’re only a few days away from the official launch of the Apple Vision Pro in the U.S., and we’ve been learning a lot about the device over the last few days as Apple has invited some journalists to try it out in advance. Some users have been wondering how to recover the Vision Pro firmware if it fails, and now we know that you can do it using an iPhone.

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Apple Vision Pro battery cable can be removed with a SIM-eject tool

Ray Wong from Inverse has uncovered an interesting new tidbit about the Apple Vision Pro battery. The cable that runs from the battery to the headset is removable with a SIM-eject tool:

The connector looks like Lightning at first glance, but wider and with additional contact points.

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Kickstarting a new podcast series — Visioneers: Developing for Vision

I recently asked developers making Apple Vision Pro apps to send me their work (with the subject line WHY YOU NEED VISION PRO), and the response has been excellent!

Hearing from developers and seeing their ideas for the first visionOS apps has lit a spark. I think there’s a larger story to tell here in the early days of Apple Vision Pro.

I believe podcasting is the best medium for discovering and telling that story. That’s why I’m launching my first-ever Kickstarter campaign to help create a new podcast series, Visioneers: Developing for Vision.

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Viture One XR glasses could be my Vision Pro stand-in for now

Viture One XR glasses connected to an iPhone 15 Pro Max

I’ve previously said that much as Vision Pro looks insanely impressive, I’m still not expecting to hand over my cash before a third-gen device. If you’re of the same mind, then the $439 Viture One XR glasses might be worth a look.

To be clear, the company makes no claims to be competing with Vision Pro. Its glasses product are a very different beast, but do tick some of the same boxes – including the ability to view Spatial Video content shot on the iPhone 15 …

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