Vision Pro

With the Vision Pro now revealed, The Information is out with a bit of a status update on what it previously reported about the headset before it was official. In the piece, Wayne Ma deciphers future features from canceled plans while reporting new details about Vision Pro development.

We reported a couple of days ago that a planned new European law could force Apple to make iPhone battery replacement an easier process. The law would also apply to other tech products made by the Cupertino company – indeed, it might apply to all of them.

We noted at the time the lack of any clear definition or guidelines, and a new piece today shows just how many questions the new law could raise …

Apple’s iPhone Upgrade Program was the company’s first attempt to turn hardware into a subscription product, but it certainly won’t be the last. To me, there’s a very obvious opportunity here for an Apple Vision Upgrade Program.

In my view, this would be a win for Apple and consumers alike …

Apple officially announced its new Vision Pro platform at WWDC this month, with a release date of “early 2024.” Now, reliable Apple analyst Ming-Chi Kuo is out with a new report detailing Apple’s plans to better integrate the iPhone with the Vision Pro ecosystem, starting with the iPhone 15 later this year.

Last Friday, we polled readers to ask how many planned to buy Vision Pro now that the product is real. Naturally, the 9to5Mac audience includes a few early adopters, so all 100% of you signed a legally binding document committing to give Apple $3500 before January 1, 2024. Okay, the results aren’t that skewed, and they may actually surprise you.

It’s been reported in the past couple of days that there’s a problem with the Vision Pro trademark, with some noting that it’s already been registered in China by Huawei.

There have been breathless claims that this might force Apple to change the name of the device – but those reports are based on a very incomplete understanding of the situation …

The Vision Pro display resolution is one of the many benefits of the device over its rivals, and we yesterday explained the technology that makes it possible – and how it differs from AR/VR headset displays used by other companies.

We didn’t know at the time that they would be used in Apple’s spatial computer, but Sony actually showed off the displays a full year ago – and it turns out I was being a little unfair to the Cupertino company…

I had the chance to try Apple’s new Vision Pro spatial computer at WWDC last week, and I quickly published my first impressions that same day. Over the past week, I’ve had a lot of time to reflect on the experience and read first impressions from a number of other sources.

How have my thoughts changed? Not really… and I think that says a lot about just how impressive Vision Pro is.

When Vision Pro launches next year, it will be able to run iPhone and iPad apps out of the box. Despite being loaded with cameras, Apple explains that Vision Pro won’t actually expose these cameras to third-party apps that otherwise request access on iPhone and iPad.

In a recent episode of Scott Galloway’s Prof G podcast, the host walks through his view of why Vision Pro will be a net fail for society.

In short, time using Vision Pro is time not being engaged with your community. Go to the office, go to the grocery store, go to the concert, go to the gym. I’m very sympathetic with this area of thinking. As a remote worker and single parent of five- and ten-year-old kids, the opportunity to meet new people ain’t what it used to be. An ad for Peloton followed the segment. Huh. Anyway…

Vision Pro has the potential to connect us in new ways, but the risk of adding to the loneliness epidemic with mass virtual reality usage is equally present.

The highly sophisticated Vision Pro display tech is likely to constrain production of the device, suggests a new report.

But before we get into that, we first need to clear up some confusion about the nature of the display technology used for the devices …

After years of rumors, Apple has officially announced its mixed reality headset called Vision Pro. The device features state-of-the-art hardware, but that comes with a price tag: $3,499. It’s hard to expect that Apple Vision Pro will have mass adoption in its first generation, which is why Apple needs a more affordable model. But building a cheaper model won’t be easy.

Apple (AAPL) stock has seen its first record close in over a year today after trading ended at $183.79. The new record-high closing price occurred just one week after Apple unveiled its Vision Pro mixed reality product coming next year.

Yeah, it is somewhat crazy to start an Apple Vision Diary when the first-gen model isn’t set to go on sale until next year, and I currently don’t expect to buy until the third-gen, and I’m saying I think that could be four years away. But here we are (and I kind of already did).

Let’s start by looking at the timings of Vision Pro going on sale – both theory, and potential practice …

Apple officially announced its new Vision Pro spatial computer at WWDC this week, including the $3,500 price tag. Vision Pro isn’t slated to be released until sometime in early 2024, but Apple is still also hard at work on a more affordable version of the product…

Wow, what a week. We knew Apple’s mixed reality headset was bound to be revealed on Monday, but Vision Pro and visionOS still made a boom at the WWDC keynote. Now that we know what Vision Pro can do and how much it will cost, do you plan on buying it when it launches in early 2024?

One of the compromises Apple made with the launch of its new headset is the use of an external Vision Pro battery. This reduces the weight of the device, but is a rather clunky solution.

Even with the external battery pack, battery life is limited to two hours – but it appears that the battery pack is swappable …

Meta founder and CEO Mark Zuckerberg has shared his thoughts on Apple’s Vision Pro headset. While he admits Apple’s high-end approach “might make sense for the use cases that they’re going for,” he sees the “values and vision” of Meta and Apple as divergent when it comes to headsets and says Apple’s future of computing is “not the one that I want.”

The Apple Vision Pro announcement on Monday was impressive, but somewhat light on tech specs, partly because the device isn’t finalized yet and still at least six months out from going on sale.

In the marketing materials, Apple said each of the micro-OLED eye displays exceed 4K resolution, with a total of 23 million pixels. But it does not mention “ProMotion” or make any reference to the refresh rate of these panels, other than saying the latency of the overall system is about 12 milliseconds. But a WWDC developer session has the details here …

A filmmaker says that Final Cut Pro on Vision Pro will be supported at launch – or rather, when the device goes on sale.

Matti Haapoja, who had the chance to demo the headset at WWDC, says that it will allow editing using a mix of eye movements and gestures …

Apple has said that those who wear eyeglasses will be able to buy Vision Pro prescription lenses at extra cost – but hasn’t said how much that extra cost might be.

Bloomberg’s Mark Gurman has suggested that the cost will be “at least $300-600 per pair” – but will that really be the case? …