Skip to main content

Vision Pro

See All Stories

Tim Cook has surprising definitions of ‘success’ for Apple Intelligence and Vision Pro

Tim Cook Apple 2025

Two of Apple’s biggest bets for the future are Apple Intelligence and the Vision Pro. The former hasn’t launched yet, and the latter has received a mixed reception. But in a recent WSJ interview, CEO Tim Cook shared some surprising definitions for how he’s viewing ‘success’ for the two products.

Expand Expanding Close

Tim Cook defends Apple coming late to AI with four words

Cook defends Apple coming late to AI with four words | Cook posing with Vision Pro display

While the iPhone 16 launch was all about Apple Intelligence, many have accused the company of being very late to the AI party. Indeed, a new piece yesterday suggested that this view is shared by many inside the company.

But Apple CEO Tim Cook argues in a new interview that he doesn’t see it that way, and says that the company has taken its time with AI for the same reason it has with every innovation …

Expand Expanding Close

Apple needs a cheaper Vision Pro to convince developers to get on board with the platform

Apple Vision Pro developers

Apple Vision Pro went on sale in February, but the product has struggled to gain traction. With a starting price of $3,500 in the US, most of its customers are tech enthusiasts. For Apple, this also means that there aren’t many developers interested in building apps for visionOS – and perhaps only a cheaper model would change that.

Expand Expanding Close

The Vision Pro is being used to assist surgeons during live procedures

Vision Pro surgery

Often when Apple’s Vision Pro is discussed, the device’s tech is praised as impressive. However, there’s common rhetoric about whether the device has enough practical use cases. Can it add value not offered by other computing devices? It turns out, a team of medical professionals have found Vision Pro extremely useful for live surgeries in the operating room.

Expand Expanding Close

Apple projector could display AR and VR content without a headset

Apple projector could display AR and VR content on your desk and walls | Purely conceptual stock photo shown

A patent granted today describes an Apple projector capable of displaying a mix of AR and VR content onto the desk and walls of your home or office without the need for a headset or screen.

The company says that a mix of low-res and hi-res content could be projected, and that the device might be motorized so that it can turn to display content on different surfaces …

Expand Expanding Close

A $2,000 plastic Apple Vision could be an upgrade, not a downgrade [Poll]

A $2000 plastic Apple Vision could be an upgrade, not a downgrade | Vision Pro shown

Mark Gurman didn’t sound overly excited when he reported his expectation that a lower-priced Apple Vision product would launch as early as next year, but it might well be the model to have me press the button.

Gurman said that Apple is expecting sales of the $2,000-ish model to double those of the Vision Pro, “but that’s not saying much” …

Expand Expanding Close

Vision Pro’s first scripted immersive film is coming this week, here’s the trailer

Submerged

The Vision Pro is a fantastic device for video, especially anything captured in Apple’s ‘Immersive Video’ format. Before now, all Immersive Video content has been unscripted: things like sports, global adventures, and nature docs. But later this week, the first scripted project on Immersive Video—Submerged—is coming. You can watch the trailer now.

Expand Expanding Close

YouTube app ‘Juno’ for Apple Vision Pro removed from visionOS App Store

Juno YouTube Apple Vision Pro

While Google seems in no hurry to build a YouTube app for Apple Vision Pro, developers such as Christian Selig (known for his work on Apollo for Reddit) have created alternative apps to access the platform on visionOS. Unfortunately, it seems that Google wasn’t happy about this and asked Apple to remove the YouTube app “Juno” from the App Store.

Expand Expanding Close

Meta Quest Pro discontinued, adding to price pressure on non-Pro Apple Vision product

Meta Quest Pro discontinued

The Meta Quest Pro headset has been discontinued, with the company officially bidding goodbye to its most expensive headset while selling off remaining units. This follows an earlier decision to abandon work on an even more expensive Vision Pro competitor.

Meta had already slashed the price of the Pro from $1,499 to $999 within months of launch, but has now completely given up on the four-figure market …

Expand Expanding Close

Immersed Visor aims to be a Vision Pro Lite for $1,050

Immersed Visor promo image

Immersed Visor is a new headset aiming to fill the middle ground between simple ‘face monitors’ like the $440 Viture One XR and the self-contained $3,500 Vision Pro. Weighing about the same as an iPhone 16 Pro, it’s priced at $1,050, though there are some sketchier price models.

Like lower cost monitor-in-glasses-format products, you can’t use it as a standalone device – it’s solely intended for use as a Mac monitor – but it does offer hand-tracking and eye-tracking …

Expand Expanding Close

GAZEploit could work out Vision Pro user passwords from watching their avatars [Fixed]

GAZEploit | Victim and attacker views of the attack in action

Security researchers came up with a pretty wild Vision Pro exploit. Dubbed GAZEploit, it’s a method of working out the passwords of Vision Pro users by watching the eye movements of their avatars during video calls.

They’ve put together a YouTube video (below) to demonstrate how tracking the avatar’s eye movements accurately detects the virtual keys the Vision Pro user is looking at when typing …

Expand Expanding Close

Vision Pro will live or die on Apple’s own words: ‘spatial computer’

Vision Pro

Apple’s Vision Pro has been available for over half a year. Despite an initial wave of excitement and viral buzz around its launch, these days Vision Pro discourse isn’t very positive. The device’s rumored sales struggles are often highlighted, as are its lack of compelling apps and content. It’s too early to call the Vision Pro a success or flop, but to mark six months, I’d like to explore what the device’s success ultimately hinges on. And I think it all comes down to Apple’s own words: ‘spatial computer.’

Expand Expanding Close