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iPhone Air review: The thinnest iPhone ever, but at what cost?

Every so often, Apple makes a design decision that draws a line in the sand. One that feels like a delineation between one era and the next. The iPhone Air is that kind of device. It’s strikingly thin and sets a new standard for how an iPhone should feel in your hand.

The iPhone Air is also an example of the compromises that come with pushing the design boundaries of a form factor. The question is whether it correctly strikes that balance. I’ve been using the iPhone Air since it was announced last week to find out.

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iPhone 17 demand strong, says Kuo, with the Pro Max the star performer

iPhone 17 demand strong, says Kuo, with the Pro Max the star performer | iPhone 17 line-up shown

Apple analyst Ming-Chi Kuo suggests that demand for the new iPhone 17 lineup is strong, with initial orders beating out those for last year’s iPhone 16.

He points to a clear indication that the iPhone 17 Pro Max is the star performer, although does acknowledge that demand for the iPhone Air may become clearer over time …

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iPhone 17, iPhone 17 Pro and iPhone Air now available to order

Cheapest and most expensive iPhone 17 models both reportedly seeing strong sales | Full lineup shown

The iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and iPhone Air are now available to order. First deliveries ship on September 19.

You could order AirPods Pro 3 and new Apple Watch lineup as soon as the event ended, but today is the first time customers can claim their new iPhones for launch day. You can also buy new accessories, including the Crossbody Strap and the TechWoven cases.

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Why choosing between the iPhone Air and the Pro isn’t easy for everyone

Why choosing between the iPhone Air and the Pro isn't easy for everyone (both models shown)

Apple’s hardware design chief said yesterday the company knew it would be hard for some to choose between the new iPhone Air and the iPhone 17 Pro or Pro Max.

That isn’t true for everyone, of course. For some, the decision will be very straightforward – but I can see how it could be tricky for others …

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iPhone 17 pre-orders go live on Friday – but don’t wait until then

iPhone 17 pre-orders go live on Friday – but don't wait until then | Screengrab shown for the prep option

iPhone 17 pre-orders don’t go live until Friday, but you don’t need to wait until then to get the process started. Doing the preparation today can save time on the day and maximize your chances of receiving your new phone on day one.

Apple lets you go through the complete process of picking your iPhone 17, configuring the exact model you want in terms of color and storage, and even getting a trade-in quote for your existing phone – all before pre-orders open …

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I think the iPhone Air is going to be a bigger hit than anyone expected – including Apple

It’s long been clear that the iPhone Air was going to be a beautiful device, but based on reactions so far, it seems that people are even more impressed than expected by the sleek look of the all-new iPhone.

It’s usually the two Pro models that get all the love, but this year it seems all anyone wants to talk about is the iPhone Air …

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This is the new iPhone lineup following today’s iPhone 17 launch event: details

Today, Apple announced its new iPhone 17 lineup, including iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. This year’s star of the show is the iPhone Air, replacing last year’s Plus model. With these four new iPhones, Apple has also discontinued a number of older models. This is the new iPhone lineup.

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