Skip to main content

iPhone 17 Pro

See All Stories

iPhone 17 demand strong, says Kuo, with the Pro Max the star performer

iPhone 17 demand strong, says Kuo, with the Pro Max the star performer | iPhone 17 line-up shown

Apple analyst Ming-Chi Kuo suggests that demand for the new iPhone 17 lineup is strong, with initial orders beating out those for last year’s iPhone 16.

He points to a clear indication that the iPhone 17 Pro Max is the star performer, although does acknowledge that demand for the iPhone Air may become clearer over time …

Expand Expanding Close

This key iPhone 17 Pro rumor didn’t come to fruition, but there’s a good reason for it

With iPhone 17 Pro, there was one major rumor that a lot of Apple fans were looking forward to this year: reverse wireless charging. After all, with the new glass window with a centered Apple logo – it looked like a perfect opportunity for this new feature. Our batteries are also larger than ever. Yet, the Apple Event came and went – and there was no reverse wireless charging.

While this is certainly disappointing, there’s a good reason for it not arriving, and I’ll delve into that.

Expand Expanding Close

iPhone 17, iPhone 17 Pro and iPhone Air now available to order

Cheapest and most expensive iPhone 17 models both reportedly seeing strong sales | Full lineup shown

The iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and iPhone Air are now available to order. First deliveries ship on September 19.

You could order AirPods Pro 3 and new Apple Watch lineup as soon as the event ended, but today is the first time customers can claim their new iPhones for launch day. You can also buy new accessories, including the Crossbody Strap and the TechWoven cases.

Expand Expanding Close

Why choosing between the iPhone Air and the Pro isn’t easy for everyone

Why choosing between the iPhone Air and the Pro isn't easy for everyone (both models shown)

Apple’s hardware design chief said yesterday the company knew it would be hard for some to choose between the new iPhone Air and the iPhone 17 Pro or Pro Max.

That isn’t true for everyone, of course. For some, the decision will be very straightforward – but I can see how it could be tricky for others …

Expand Expanding Close

iPhone 17 pre-orders go live on Friday – but don’t wait until then

iPhone 17 pre-orders go live on Friday – but don't wait until then | Screengrab shown for the prep option

iPhone 17 pre-orders don’t go live until Friday, but you don’t need to wait until then to get the process started. Doing the preparation today can save time on the day and maximize your chances of receiving your new phone on day one.

Apple lets you go through the complete process of picking your iPhone 17, configuring the exact model you want in terms of color and storage, and even getting a trade-in quote for your existing phone – all before pre-orders open …

Expand Expanding Close

The best battery life iPhone 17 Pro models are not sold in every country

At Apple’s event yesterday, battery life was one of the big marketing points for the iPhone 17 Pro series. However, it turns out that the best battery life models of the Pro and Pro Max are not actually available to buy worldwide.

In the United States, Apple quotes 30 hours streaming video playback for iPhone 17 Pro and 35 hours for iPhone 17 Pro Max. But in the UK, Europe, and elsewhere, the tech specs list battery life of 28 hours and 33 hours respectively, two hours less than their US model counterparts.

Expand Expanding Close

This is the new iPhone lineup following today’s iPhone 17 launch event: details

Today, Apple announced its new iPhone 17 lineup, including iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. This year’s star of the show is the iPhone Air, replacing last year’s Plus model. With these four new iPhones, Apple has also discontinued a number of older models. This is the new iPhone lineup.

Expand Expanding Close